Market Intelligence
White Papers, Articles, Demos and More
You don't get to be over 50 years old without learning a thing or two along the way. This is our place to showcase a bit of that. You'll find some of our latest thinking on Internet and marketing solutions and strategies. Obviously, there are deeper insights we share with our clients, so if you like this you'll love working with us.
Most Recent Blog: JGSI Web Marketing Intel - Internet Strategy for Your Dealers
The JGSI blog is all about the relationship between manufacturers, retail outlets and consumers on the Internet. Co-branded marketing materials, selling online and web to store are collaborative efforts made better, cheaper and faster with the Internet. It's what we're passionate about.
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Excerpt:
It’s amazing to watch lots of great brand names struggle with taking a consumer from their brand site to their dealer site and eventually into the store seamlessly. I don’t know if it’s worse to see dealer locators offering nothing more than a street address and link to a map or is it worse to link to the dealer’s site that is loaded with competitor’s information and promotions? Both are bad for the consumer, the brand and the dealer. |
Most Recent Article: NHFA's HomeFurnishings.com clicks with consumers to boost store sales
You're invited to download the latest cover story from the National Home Furnishings Association's (NHFA) Home Furnishings Retailer magazine, which highlights the NHFA's "multi-faceted, multi-level new web-portal, www.HomeFurnishings.com." developed with technology partner J.G. Sullivan Interactive.
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Excerpt:
"Furniture’s share of discretionary spending has declined more than most of us would like to believe. And that’s before the recession. Plus, in the past 10 years, consumers’ furniture store shopping visits prior to making a purchase have declined from more than five visits to fewer than two, because they’re using the Internet to decide what to buy and where to shop. NHFA put those two facts together and decided to work on reducing the decline in share by making the Internet work for, not against, bricks-and-mortar retailers. |
Download Article.pdf
Most Recent White Paper: Find Out How Manufacturers Are Selling Online Without Channel Conflict
You're invited to download the latest white paper from JGSI, which discusses ways in which savvy manufacturers are selling online in a way that completely avoids channel conflict and shifts the balance of power in their favor.
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Excerpt:
"Since the beginning of American industry, manufacturers and retailers have been waging an argument over the customer. Retailers set up a showroom, hire salespeople, run promotions and educate and sell to customers. In their minds, they “own the customer”. Manufacturers design and create products, develop pricing and promotions, research consumer trends, and market products to customers. In their minds, they “own the customer” (but in point of fact, they haven’t historically). This white paper explores ways in which savvy manufacturers are using the Web to shift the balance of power in their favor, and create a win-win scenario with their best retail partners." |
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