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J.G. Sullivan Interactive Web Marketing Intel
JGSI Web Marketing Intel - Internet Strategy for Your Dealers
The JGSI blog is all about the relationship between manufacturers, retail outlets and consumers on the Internet. Co-branded marketing materials, selling online and web to store are collaborative efforts made better, cheaper and faster with the Internet. It's what we're passionate about.
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Excerpt:
It’s amazing to watch lots of great brand names struggle with taking a consumer from their brand site to their dealer site and eventually into the store seamlessly. I don’t know if it’s worse to see dealer locators offering nothing more than a street address and link to a map or is it worse to link to the dealer’s site that is loaded with competitor’s information and promotions? Both are bad for the consumer, the brand and the dealer. |
