Social Media

Here’s a chart from a recent report by American Express Open that shows the online marketing tactics used by small businesses. There is a lot to glean from this but one of the...
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According to this recent study from Deloitte… What’s really interesting in this study is that once on a social site consumers are expecting to find product information and promotions. Reports...
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Here’s another in a long list of reports that demonstrates the move of ad dollars from traditional to new media. This prediction, like all others, shows ad dollars moving to the...
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According to a recent report from BIA/Kelsey local digital ad growth is to almost double by 2015, growing from $21.7 billion in 2010 to $42.5 billion in 2015. They go on to predict...
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If you’re in the newspaper business, this isn’t a pretty chart. If you’re in the business of promoting your brand through local retailers, this is a very informative chart. The lesson to learn is that...
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AT&T’s recent technology survey documents why small businesses (like your retailers) have a Facebook page. The number one reason is that retailers look upon a Facebook page as an advertising...
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Social media is popular, we just don’t know how important it is to the purchase process and therefore we don’t know how much time, effort and money we should be spending on social media. Here’s...
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Here’s an interesting report on what advertisers think is going to happen in digital marketing in 2011 as compared to what agencies think. The first point this chart makes is that in...
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Here’s another indication that your small retailers increased their usage of social media in 2010 and intend to use it even more in 2011. This report is just another in a long line...
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Local advertising continues to change and what may have been a farfetched media idea a few years ago, should be a part of your plans today.   Look at this chart...
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