There’s been a lot written lately about the move of advertising dollars to digital and the effect it is having on the industry. The Society of Digital Agencies recently released a new study...Read More »
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Today Brand Data Syndicates without Media Costs
There’s been a lot written lately about the move of advertising dollars to digital and the effect it is having on the industry. The Society of Digital Agencies recently released a new study...Read More »
The Message is the Message
As much as the Internet has changed advertising and marketing these last 15 years or so, sooner or later the technology had to become a commodity and the message, not the medium, had to move...Read More »
Is Pinterest Worth Pinning Your Hopes On?
Everybody wants to know what the next big thing online is going to be. Not so much so they can invest in the company but rather so they can be way cool. So,...Read More »
Luxury Buyers Don’t “Like” Social Media for Shopping That Much
The entire marketing community is promoting the value of social media to brands and retailers as a way to inexpensively communicate with consumers. Consumers are spending a lot of...Read More »
App or Browser? Browser Wins with Consumers for Shopping.
I hope your marketing portal/ad builder is loaded with ways for your local retailers to advertise locally. You certainly have the print mediums covered and are probably dabbling in the...Read More »
Here’s Some Good Advice from Commercial Printers
We’re deeply involved with the changes taking place in local advertising and one place we monitor for the depth of that change is commercial printing. Whattheythink.com is a great source for our information about the...Read More »
Yes, Facebook is Free to Your Retailers and it Works.
Here’s a link to a really good article from Business Insider about P&G recognizing that social media is free and how they are reacting to it. Now, if you’re in...Read More »
Online Will Outpace Print Spending in 2012, Finally.
We’ve been watching this battle for advertising dollars for the last several years and now for the first time online ad spending will be greater than print spending in 2012. I think...Read More »
Projections for 2012 Marketing Spending, No Surprises Here.
It’s always interesting to see what a large group of marketers are projecting for how they will spend their money in the coming year. Here’s a report from RSW/US that gives us...Read More »
Digital is Now Officially Mainstream Advertising
Here’s an interesting article from the Chicago Tribune that does a good job of capturing the essence of digital advertising as it relates to “mainstream” advertising. The article cites a lot of statistics about...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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