Ok, it’s in the U.K. and not the U.S. but it is still a major milestone when Internet advertising spending exceeds television advertising spending, even if it is in another country. The Internet spend...Read More »
Social Media
Spending on Internet Advertising Outpaces Television
Ok, it’s in the U.K. and not the U.S. but it is still a major milestone when Internet advertising spending exceeds television advertising spending, even if it is in another country. The Internet spend...Read More »
Social Media Revolution
This new video was posted Sept. 7th and referenced at the QuantumDigital Marketing Innovation & Discovery Summit last week by Jeffrey Stewart. “Social Media Revolution“ puts all the buzz about social media into perspective. It moves fast and is...Read More »
Cost-per-Lead Benchmark Study
The better our metrics become the more we realize how precious each lead is. Here is a benchmark study from Pontiflex that you may find helpful when measuring your own program. They define basic fields as first...Read More »
CTR for Facebook
I was on a speaker’s panel earlier this week and the hot topic was social media. I was surprised at the number of people in a room full of mature marketing, technical and manufacturing people who had...Read More »
Twitter Adds Location Sharing
Twitter just announced that as an option you can now share your location on a tweet-by-tweet basis. And, at www.twitterfall.com we can watch tweets by location. On a news front it would be interesting to watch...Read More »
Growth of Online Video Sharing Site Usage is Astounding
A recent Pew Internet Report (.pdf) shows an astounding growth in the use of video sharing sites across all age brackets with the totals nearly doubling since 2006. Fully 62% of...Read More »
Social Networking and Business
Permission marketing guru Seth Godin spoke out recently on social networking and businesses interest in it. The video is linked here. Godin echo’s a sentiment I often tell those I connect with on LinkedIn: “This LinkedIn...
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Twitter's Not Ready for Advertisers
As advertising, especially local advertising, is being reinvented right before our eyes it’s fun to watch new things come into view and then either morph into something worthwhile or go away. Recently in a meeting...Read More »
8th Annual Internet Survey Highlights (Are you Ready?)
A savvy client just forwarded me excerpts of the 2009 digital future project release highlights from the Center for the Digital Future at USC Annenberg School for Communication. http://www.digitalcenter.org/pdf/2009_Digital_Future_Project_Release_Highlights.pdf He is trying...
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Local Advertisers Find Social Network Sites
A recent study by Borrell Associates entitled Local Ads Moving to Social Networks found that 20% of the ad spend on social networks was from local advertisers. They were surprised as most of us...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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