Most of the articles we read about how brands are moving advertising dollars from traditional to digital media explain the move as a reaction to consumer behavior. It just makes sense to follow consumers online....Read More »
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Going Digital to Save Money
Most of the articles we read about how brands are moving advertising dollars from traditional to digital media explain the move as a reaction to consumer behavior. It just makes sense to follow consumers online....Read More »
What Triggers an Online Search for a Product?
Here is an interesting chart from BIGinsight.com that tells us what motivates consumers to start searching for product information online. Before you study this chart too closely you should also realize that...Read More »
Traditional Media Ad Spend Continues to Decrease
The transition from traditional media to digital continues to move as about one third of marketers surveyed expect to decrease their focus on print newspaper advertising in 2013 according to a recent article on eMarketer.com....Read More »
Time to Rethink How Local Digital Media Works
Here’s a good post from Search Engine Watch that can get you to rethink the way you advertise locally. It starts with understanding the different types of digital media available to us today. So...Read More »
Facebook Newsfeed Ads Work for Retailers
Here’s a very good report from Nanigans about the effectiveness of Facebook newsfeed ads for retailers. eMarketer.com produce this chart and summarizes the study: For retailers paying for ad placements on Facebook, there are...Read More »
The Internet Makes Local Marketing Much More Challenging
The Internet has made and continues to make a big difference in the way consumers research and buy products. It’s always difficult to explain the magnitude of what is happening, especially on...Read More »
Where To Spend Your Digital Ad Dollars in 2013
Lots of discussion about moving ad dollars to digital and where to spend those dollars. Here’s a chart from eMarketer.com that predicts where the digital emphasis will be in the coming years. ...Read More »
Marketers Lowering Traditional Media Ad Spend
Here’s another indication that marketers are reacting to consumer behavior by lowering their use of traditional media in 2013. This information is from an article on MarketingCharts.com: Nearly 1 in 3 marketers plan...Read More »
Consumers Use Social Media to Track Brand Info
Here’s another study that indicates consumers use social networks to track brand information. This chart and information is from an article on MarketingCharts.com: 44% of Americans agree that social networking keeps them in...Read More »
Earned and Owned Media Merge on a Dealer’s Landing Page
Here is a very good article from FastCompany.com that focuses on the way digital content must be shared between owned and earned media, even to the point of blurring the distinctions...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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