It’s always interesting to see what a large group of marketers are projecting for how they will spend their money in the coming year. Here’s a report from RSW/US that gives us...Read More »
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Projections for 2012 Marketing Spending, No Surprises Here.
It’s always interesting to see what a large group of marketers are projecting for how they will spend their money in the coming year. Here’s a report from RSW/US that gives us...Read More »
Tablet Computers Will Change Retail Advertising, Sooner Rather Than Later.
This is a fascinating study about how tablet computers and smartphones are being considered by retailers for in-store use. We’ve written here about the rapid acceptance of tablet computers by...Read More »
Digital is Now Officially Mainstream Advertising
Here’s an interesting article from the Chicago Tribune that does a good job of capturing the essence of digital advertising as it relates to “mainstream” advertising. The article cites a lot of statistics about...Read More »
SEO and SEM Vendors Churning Your Dealers and Wasting Your Money
There is a lot of confusion in the marketplace about what is the best way for retailers to advertise locally. And, the recent demise of WebVisible uncovers an unbelievable...Read More »
2012 Will be a Watershed Year
Marketing directors who are in the trenches every day realize that big shifts in consumer behavior continue to reshape the marketing landscape, but it sometimes hits us harder when we reflect on how it...Read More »
Internet or Newspaper? Search or Social? What Works Best for Local?
Pew Internet just released a study about how consumers get information about local businesses. Here is part of a chart from that study that compares Internet to...Read More »
Amazon’s Price Check App Changes Everything, Again
Amazon’s new Price Check app really changes the playing field for local retailers and therefore your brand marketing. The idea is that a consumer in a store, using their smartphone, scans the bar...Read More »
Ad Spending Doesn’t Match Consumers’ Media Time
There continues to be a disconnect, as a percentage, between where consumers spend their media time and where advertisers spend their media dollars. Not everyone is convinced that this should be a one...Read More »
Twitter Ads Out Of Reach For Most SMBs
Just to make things a little more confusing for those of us who are deeply involved with retail advertising, Twitter is selling ads and, as you can see from this screen shot,...Read More »
Newspaper Ad Sales Way, Way Down, Again
Here’s the first look at projected newspaper ad sales for 2011 from the blog, Reflections of a Newsosaur. I can’t find any good news here for newspapers. Even saying the year is over...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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