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Print Yellow Pages vs. Internet Yellow Pages vs. Search

April 22, 2010

Several unrelated studies have come out recently trying to determine where consumers get information before going into a store to make a purchase.  Billions of local advertising dollars are at stake as SMBs are looking for the best place to spend their precious advertising dollars and brand managers want to control their brand message locally. […]

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"Only" 28.1 Billion Vidoes Watched Online in February 2010

April 16, 2010

We say “only” 28.1 billion videos were watched online in February because in January Americans watched a staggering 32.4 billion according to comScore Video Matrix Service. Here’s the breakdown for February. This dovetails nicely with the articles I’ve been reading and what we are hearing from clients about the need to add videos to their […]

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Google Paid Clicks Jump 15%

April 15, 2010

We don’t often blog about financial rreports but if you’re involved with local advertising and how it’s changing so rapidly, it’s important to keep a close eye on Google. I especially like the part where paid clicks rose 15%, which to me is another indication that online spending is back.

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Social Networks and Shopping Not Connected, Yet

April 14, 2010

Yesterday Twitter began testing ads in a program it calls Promoted Tweets which they are exposing to less than 10% of their users. We believe that social media sites are worth watching and even experimenting with but we don’t think it’s ready just yet for a big part or anyone’s media budget. Here’s an interesting […]

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Images in Google Sponsored Links, Not Such a Good Idea

April 13, 2010

A few months ago I read where Google was testing adding images to Google AdWords. Well, today I saw it in action for the first time. Notice the two images of riding mowers at the top of the right hand column.  In my opinion,  at least in the case of someone looking for a riding […]

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Internet Ad Spending Predicted to Increase in 2010 and Beyond

April 12, 2010

We’re all looking for signs that the economy is recovering and life will get back to something closer to the good old days before the recession started.  Here’s an encouraging prediction: While an overall growth of 3.8% isn’t going to get us anywhere close to the pre-recession spending level, it is a big improvement over […]

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Google Rumors about AdWords Reseller Program

March 29, 2010

Update – Our friends at Google tell us that the Authorized Google Reseller Program will change but not go away. According to a recent post on Screenwerk, Google is considering dropping the Google AdWords Reseller Program.  We have a stake in the game as JGSullivan is one of the 30 or so authorized resellers according […]

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43% of Shoppers Switch Their Retailer of Choice after Going Online

March 28, 2010

According to a recent study from Forrester Research 43% of shoppers switch their retailer of choice after going online to research a particular product.  And, they say, 70% of all consumers go online before going into a store to shop.  This should put to rest any questions about the value of your retailers’ Internet sites […]

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Social Media and Online Advertising Show Largest Percentage Increase in 2010

March 17, 2010

Just in case you’re wondering about what your fellow marketing executives are thinking about for 2010, here’s a good chart that will put your mind at rest, or make you nervous. Surveys like this are difficult to get too excited about because some things just don’t make sense, like 52.6% of companies don’t use Cinema, […]

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97% of Shoppers Go Online Before They Shop Locally

March 16, 2010

I’ve always felt comfortable in saying to dealers that 70% of everyone who walks into their store went online first.  I’ve gotten that statistic from many different studies.  Maybe now I should up that percentage to 97% as this recent study from BIA/Kelsey shows. Here’s a quote from Kelsey, Yes, I would agree that if […]

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