Blog

Mobile Couponing to Grow Dramatically in 2010 and Beyond

December 10, 2009
Mobile Couponing to Grow Dramatically in 2010 and Beyond

If you’ve ever been to Japan you would realize that mobile couponing can become very popular, as it’s been there for years.  As our phones are getting bigger and better screens,...
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Google Search Adds the"Latest" Results from Twitter and More

December 9, 2009
Google Search Adds the"Latest" Results from Twitter and More

Google recently announced that you can select to see the “Latest” results as an option when you search.  My first thought was how nice that would be for breaking stories as...
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Print Numbers Way Down in October

December 7, 2009
Print Numbers Way Down in October

We’re very involved in the evolution of local advertising as it moves from traditional media to digital.   Many times over we’ve seen the ROIs that easily make the case for adding digital to the...
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Moving Day at JGSullivan Interactive

December 4, 2009
Moving Day at JGSullivan Interactive

It’s moving day at JGSullivan Interactive. We’ve been in business since 1955.  We started in South Bend, Indiana and over those years have had three different locations in South Bend.  In 1996 we opened an...
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Using Print to Web QR Barcodes is Easy

Using Print to Web QR Barcodes is Easy

Following up on our blog post from Sept 24th about new Print to Mobile marketing  http://blog.jgsullivan.com/2009/09/24/print-ad-connects-to-microsite-through-phonecool/ I decided to create a 2-D barcode (called a QR code) for JGSullivan.com and try it out. ...
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JCPenney Catalog ROI Finally Hits Bottom and They Stop the Presses

December 2, 2009
JCPenney Catalog ROI Finally Hits Bottom and They Stop the Presses

JCPenney recently announced they are going to quit printing their big semi-annual catalogs and replace them with a more integrated approach to marketing (internet) and smaller catalogs throughout the...
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Google Adds Product Descriptions to Adword Ads. Way Cool!

December 1, 2009
Google Adds Product Descriptions to Adword Ads.  Way Cool!

Google just announced what I think is a big improvement in Adwords.  Now, we’ll be able to add links to product pages within the Adword ad with an image, description...
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Search Strings Get Longer, Success Rate Increases, All Good

November 30, 2009
Search Strings Get Longer, Success Rate Increases, All Good

Experian Hitwise just released one of their frequent reports on search engine usage and 4, 5, 6, 7 and 8 or more word search strings increased up to 4% as compared...
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It's Time to Turn Ad Slicks and Brochures into Landing Pages and Dealer Microsites.

November 24, 2009
It's Time to Turn Ad Slicks and Brochures into Landing Pages and Dealer Microsites.

Now we’re seeing studies showing even the smallest of businesses are using digital marketing tools at a greater percentage than traditional methods. Nothing here is really...
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Internet-enabled TVs to Make a Big Difference in Local Advertising?

November 23, 2009
Internet-enabled TVs to Make a Big Difference in Local Advertising?

A recent report from iSuppli Corporation predicts an unbelievable growth in internet-enable televisions (IETVs) and other internet connected devices by 2013. The consumer electronics industry expects these new devices to...
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