You love getting emails like this from your clients. This is one I received last month after our team implemented a new Google AdWords campaign the month prior. Our client is the leader in geothermal heating/cooling systems and they are very smart about how they generate sales leads for their dealers and territory managers. The consumer benefits are great (money saving and eco-friendly) and since each system can generate thousands in sales, each lead is precious.
After a multi-vendor competition pilot with several dealers last summer, our approach was deemed the best (lowest bounce rate for the landing page, most efficient coverage, etc).
A sample of one of the landing pages we use is below. These pages also generate leads from the manufacturers’ dealer locator too.
As an Authorized Google AdWord reseller, we’re expanding the program this year and looking forward to more great emails like that in 2010.