Save your money on buying in-store kiosks and build out a mobile site instead. First, let’s look at the trend of online research that leads to a retail sale. Ok, this is for all products so if you’re selling anything that’s defined as a considered purchase the percentages are even higher. Most studies conclude that […]
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For those of you who are running ad builders for your local retailers this study will help you focus your efforts. This doesn’t surprise us as we work with retailers through our ad builders on a regular basis. What we always talk to our clients about is that the real power and control is in […]
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While we don’t think that social media is quite ready for spending a lot of time, money and effort on right now we do think it’s worth watching and even experimenting with for your brand. Here’s a study that will give a practical checklist for what you should be thinking about right now. Of the […]
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Here’s another in a long list of reports that tells us advertisers are moving ad dollars from print to other media as the recovery slowly moves forward. This chart is from Alan Mutter of Reflections of a Newsosaur It’s not so much that this is happening it is much more about the reason it is […]
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There has been a lot written lately about the growth of online advertising revenue and here’s another chart that adds to the storyline that the golden days of online advertising are upon us. The web has been around for a long time so why are so many experts predicting such a rapid growth now? According […]
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Lots of different ideas around about how powerful Social will become and what it may morph into. Let’s put to rest any idea that it’s going to replace Search, at least for now. This research was conducted by PowerReviews and the e-tailing group and it tells us that online shoppers don’t think too much of […]
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Mary Meeker’s of Morgan Stanley gave a presentation earlier this week in New York at the CM Summit and seems to have dazzled the audience with lots of interesting facts and figures about the Internet. On this slide she compares average CPM across different mediums and supports her view that the golden age of online […]
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Here’s a slide from Mary Meeker’s recent presentation in New York at the CM Summit What it demonstrates is the disconnect between where people are spending their time and where advertisers are spending their money. Or, more specifically, the Internet isn’t getting its fair share of advertising dollars and perhaps its best days are still […]
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It looks like today is the day that Yahoo integrates more closely with Facebook to make both sites more popular and therefore more valuable to advertisers. The idea seems to be that now you can go to Yahoo.com and access your Facebook interactions right alongside the news, weather and other RSS feeds you’ve organized for […]
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The White Pages printed telephone directory in Montreal is now available only if you ask. Can the printed Yellow Pages be far behind? First of all, it’s a wonder that the White Pages even exist at all today as there is an entire generation of cell phone users whose numbers aren’t even listed in the […]
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