If you want to see what the Internet will be like in the next several years the best place to look is on a nearby college campus. Take a look at...Read More »
Mobile
The Future of the Internet is in Our Hands
If you want to see what the Internet will be like in the next several years the best place to look is on a nearby college campus. Take a look at...Read More »
Browser is Better than Apps for Mobile Users?
This might be good news for marketers, mobile users prefer using a browser over using apps for shopping tasks. This is good news because trying to promote a product on mobile apps...Read More »
QR Codes Need to be Easier or they’ll be Extinct
I was struggling to read a QR Code on a colleagues’ business card recently (after three tries I lost interest) then saw Heidi Tolliver-Nigro’s blog “Ever Tried to Download a QR Code...Read More »
IAB Gives Us Some Good Definitions Around Online Local Advertising
The Internet is a wonderful thing as it brings us new and better ways to advertise in local markets. However, two of the challenges are to stay current with the...Read More »
Showroom Products Speak for Themselves via Mobile and QR Barcodes
Save your money on buying in-store kiosks and build out a mobile site instead. First, let’s look at the trend of online research that leads to a retail sale. Ok,...Read More »
Social Media Still Hard to Evaluate
If you’ve been keeping an eye on social media, knowing that it is something big but not knowing how it will change and what a reasonable ROI is, you’re not alone. First, is it...Read More »
"Only" 28.1 Billion Vidoes Watched Online in February 2010
We say “only” 28.1 billion videos were watched online in February because in January Americans watched a staggering 32.4 billion according to comScore Video Matrix Service. Here’s the breakdown for February....Read More »
Mobile Coupons Still Not Ready for Prime Time
According to a recent Harris Interactive study reported by eMarketer, consumers attitudes about mobile coupons are still tepid, even though the projections are for rapid growth in the next few years. I...Read More »
All Advertising is Local as Push2TV Adds to Location Based Advertising
At this year’s CES, Intel introduced WiDi (Wireless Display Interface) and Netgear launched their receiver called Push2TV. Here’s Netgear’s diagram that explains how if your computer has WiDi, you...Read More »
Dealer Microsites Become Local Advertising Network for Brand Managers
As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep pace and deliver local information to consumers...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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