Microsites

78% of Internet Users Research Products Online

October 6, 2010
78% of Internet Users Research Products Online

We’ve known it for sometime that the Internet has changed the way people shop for products.  It’s not good enough anymore to trust in-store displays or even salespeople as the majority of consumers...
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The Google Demonstrates the Future of Display Advertising

September 30, 2010
The Google Demonstrates the Future of Display Advertising

According to their blog, here’s what Google demonstrated at yesterday’s Interactive Agency Bureau’s MIXX Conference in New York, during their keynote address entitled “Display 2015 Smart and Sexy” : The Teracent technology is...
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IAB Gives Us Some Good Definitions Around Online Local Advertising

September 29, 2010
IAB Gives Us Some Good Definitions Around Online Local Advertising

The Internet is a wonderful thing as it brings us new and better ways to advertise in local markets.  However, two of the challenges are to stay current with the...
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Local Advertising Spending Up on Strength of Online Spending

September 24, 2010
Local Advertising Spending Up on Strength of Online Spending

Total advertising money spent locally is increasing in spite of the fact that traditional local advertising spending is down. During a recession local retailers think harder about every advertising dollar they...
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Now Our Ad Builder Is All About Moving To New Media at Retail

September 22, 2010
Now Our Ad Builder Is All About Moving To New Media at Retail

There are lots of reasons why a brand wants to have an online ad builder.  Controlling the brand message all the way down to retail is the...
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Local Online Ad Spend to Grow 18% in 2011

August 30, 2010
Local Online Ad Spend to Grow 18% in 2011

According to a recent report from Borrell Associates, overall ad spending in 2011 will grow by less than 5% but local online ad spending will grow by 18% in 2011. They...
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What Works Best to Reach Local Audiences? Local Websites!

August 23, 2010
What Works Best to Reach Local Audiences?  Local Websites!

Here are the results from  a study by Harris Interactive that asked marketers what works best in reaching local markets. These results are right in line with what our clients...
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Times of London Charges Online Readers, Loses 90% of Visitors

July 21, 2010
Times of London Charges Online Readers, Loses 90% of Visitors

I’m picking up this story from the Guardian in England, so I won’t vouch for their numbers but even if they’re half right this should put a scare into US...
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Amazon Sells More Kindle E-books Than Hardcover Books

July 20, 2010
Amazon Sells More Kindle E-books Than Hardcover Books

Local advertising has been all about technological change these past 10 or 15 years as the Internet has become the place where consumers spend their time.   Recently we read where White Page...
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Over 50% of Offline Sales Influenced by Online Information

July 12, 2010
Over 50% of Offline Sales Influenced by Online Information

Here’s another report about how important the Internet is to selling your products through a local retailer. As a company that provides online ad builders for major brands we continually emphasis...
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