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JGSullivan’s Authorized Google AdWords Reseller page is live

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October 9, 2009
JGSullivan’s Authorized Google AdWords Reseller page is live

Google promotes each of their select group of Authorized Resellers with a page describing their services and what they offer.  You should ask anyone promoting online search for their Authorized Google AdWords...
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"HomeFurnishings.com is the best idea in 100 years"

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September 28, 2009
"HomeFurnishings.com is the best idea in 100 years"

We always feel great when we get a testimonial from a client but to read a good one like this in a magazine article is even better, NHFA President Mike Spiller called...
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Dealer Microsites and the Network Effect

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August 27, 2009
Dealer Microsites and the Network Effect

There are a lot of advantages for a brand to provide microsites for their dealers. In addition to controlling the brand message and insuring the most up-to-date information is available to consumers there is...
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For The First Time Ever, Study Shows SMB's Use Online Media More Than Traditional

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August 26, 2009

As reported on Radioink.com This is a watershed report as small businesses use online more than traditional advertising for the first time ever. ———————— August 21,...
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Local Advertisers Shift to Digital at a CAGR of 18%…Are You?

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August 19, 2009
Local Advertisers Shift to Digital at a CAGR of 18%…Are You?

Here’s another report, this time from The Kelsey Group that documents how local advertisers are adding to digital media as traditional advertising spending declines in the next several years....
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Local Advertising and Call Tracking Tell an Interesting Story

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August 6, 2009
Local Advertising and Call Tracking Tell an Interesting Story

Here’s a recent press release from TelMetrics and we’ve seen similar reports from other providers such as Call Source. The trend they’re talking about is how many more advertisers are now...
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Localize your print FSI’s, and online search

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July 10, 2009

This recent article on local retail advertising: “FSI’s need more localized approaches” is interesting because it reveals the true weakness of print messaging:  “one message for all” in large volume give the best print...
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Dealer Microsites for Porsche

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June 8, 2009

Porsche does a great job of moving a potential customer from the brand site to the local dealer site so that a consumer isn’t even tempted to think about another car. Instead of  the dealer locator...
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Dealer Microsites Break the Circle of Confusion for Consumers

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June 4, 2009

There are still lots of things on the Internet that just don’t make sense from a marketing perspective. One such common practice is for an independent dealer to link back to...
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Creating a Great Brand Site isn't Good Enough

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June 1, 2009

We’ve all been to great brand sites where you can learn a lot about a product’s features and benefits. But then what happens? It seems that at many major brand sites whoever...
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