We’ve seen it coming for years but 2010 will go down as the first year ever that advertisers spent more money online than on newspapers in the U.S. I think the biggest reason this didn’t happen sooner is that it’s hard to spend that much money online. Consumers have been spending more and more time […]
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Local advertising is being reinvented right before our eyes, as new and exciting marketing tools become available to us on a regular basis. Here’s an example of one, remarketing to consumers who have come to your dealer’s microsite or landing page. Because you just came to this site, we put a cookie in your computer […]
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First of all, this study was done by Constant Contact, a company with a vested interest in providing email marketing to businesses large and small. That being said, it is still an interesting view of what your retailers are thinking. What’s interesting is to see how much importance small retailers are putting on all things […]
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While newspaper advertising is still an important part of local advertising, it’s not what it used to be nor is it showing any signs of recovering. Here is a chart that shows how other media are doing compared to newspaper advertising in 2010. What this means to a marketer is that you can’t forget the […]
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Local marketing continues to get better and more confusing as newspaper readership dwindles and mobile grows. What’s a marketer to do? We already know that Google local search has a tremendous ROI but what happens in the future as more consumers look for retailers from their phones? Here’s some reassuring predictions about local search and […]
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How do you target your consumers online? Here’s a recent report from Advertiser Perceptions about display advertising. What is interesting here is the growth in re-targeting, channel and geographic from 2009 to 2010. I’m guessing that the reason for the growth is that technology is getting better and marketers are warming up to the idea […]
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Here’s a recent study about consumer expectations for retailers to have mobile sites. If you’re working with your retailers on local advertising/marketing you should be helping them develop mobile sites and the best way to do that is to make it another option in your ad builder. Mobile sites are becoming a huge opportunity for […]
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A lot of people wonder what a reasonably good clickthrough rate is. Well, here is a good chart for setting your expectations. I’m sure that .09% doesn’t sound all that good to you but if you’re paying on a pay-per-click basis this may not be such bad news. The intent of this study was to […]
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If you want to see what the Internet will be like in the next several years the best place to look is on a nearby college campus. Take a look at this recent report about the use of hand held devices to access the Internet. This is good news for local advertising as most of […]
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Google just announced Instant Previews where you will see an enhanced thumbnail preview of the site you’re interested in, including highlighting relevant copy from the site. What’s interesting is how important your local dealer sites are becoming, as this example bel0w shows. In this case a consumer searching for a local KitchenAid dealer gets quickly […]
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