There’s been a lot written lately about the move of advertising dollars to digital and the effect it is having on the industry. The Society of Digital Agencies recently released a new study...Read More »
Microsites
Today Brand Data Syndicates without Media Costs
There’s been a lot written lately about the move of advertising dollars to digital and the effect it is having on the industry. The Society of Digital Agencies recently released a new study...Read More »
The Message is the Message
As much as the Internet has changed advertising and marketing these last 15 years or so, sooner or later the technology had to become a commodity and the message, not the medium, had to move...Read More »
In-Store Shopping with a Mobile Device Leaves Salespeople on the Shelf
Here’s nother in a long list of recent research that is showing how smartphone users are changing the way consumers shop while they are in a store. This one...Read More »
App or Browser? Browser Wins with Consumers for Shopping.
I hope your marketing portal/ad builder is loaded with ways for your local retailers to advertise locally. You certainly have the print mediums covered and are probably dabbling in the...Read More »
“Showrooming” Isn’t Going to be Easy to Solve.
“Showrooming” is a new phrase recently used by the Wall Street Journal in an article discussing what Target is attempting to do to solve the problem. Showrooming is meant to describe the...Read More »
The Internet of Things
When MIT guru, Kevin Ashton, coined the phrase “The Internet of Things” I wonder if he would’ve forseen all that is happening in 2012. This phrase refers to the notion that things can communicate to us...Read More »
In-Store Use of Smartphones and Tablet Computers Needs a Solution
Technology has done a lot to help the purchase process, especially for consumers and for retailers who have embraced digital marketing. The Internet helps buyers and sellers meet on purpose,...Read More »
Tablet Computers Will Change Retail Advertising, Sooner Rather Than Later.
This is a fascinating study about how tablet computers and smartphones are being considered by retailers for in-store use. We’ve written here about the rapid acceptance of tablet computers by...Read More »
Digital is Now Officially Mainstream Advertising
Here’s an interesting article from the Chicago Tribune that does a good job of capturing the essence of digital advertising as it relates to “mainstream” advertising. The article cites a lot of statistics about...Read More »
Internet or Newspaper? Search or Social? What Works Best for Local?
Pew Internet just released a study about how consumers get information about local businesses. Here is part of a chart from that study that compares Internet to...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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