Many brands spend lots of time and money on their brand site and leave their best dealers to fend for themselves when it comes to online content for their sites. Here is an...Read More »
Microsites
Dealer Websites as Important as Brand Site
Many brands spend lots of time and money on their brand site and leave their best dealers to fend for themselves when it comes to online content for their sites. Here is an...Read More »
The PC is Dead?
The changes in local marketing have been phenomenal in the last several years, driven by changes in consumer behavior which were in turn driven by technological changes. Well, just when you figured out the difference between...Read More »
Consumers Tire More Easily Online
How do consumers shop for your products? There is a lot of great research out there that documents how consumers go online to get product information before making a decision. Google has some great information...Read More »
Showrooming is a Tough Problem for Retailers to Solve
Showrooming is a relatively new phenomenon in shopping and it’s a tough problem for retailers to solve. It’s when a consumer with a smartphone is in a retail store and they use...Read More »
What Triggers an Online Search for a Product?
Here is an interesting chart from BIGinsight.com that tells us what motivates consumers to start searching for product information online. Before you study this chart too closely you should also realize that...Read More »
Traditional Media Ad Spend Continues to Decrease
The transition from traditional media to digital continues to move as about one third of marketers surveyed expect to decrease their focus on print newspaper advertising in 2013 according to a recent article on eMarketer.com....Read More »
Time to Rethink How Local Digital Media Works
Here’s a good post from Search Engine Watch that can get you to rethink the way you advertise locally. It starts with understanding the different types of digital media available to us today. So...Read More »
The Internet Makes Local Marketing Much More Challenging
The Internet has made and continues to make a big difference in the way consumers research and buy products. It’s always difficult to explain the magnitude of what is happening, especially on...Read More »
Earned and Owned Media Merge on a Dealer’s Landing Page
Here is a very good article from FastCompany.com that focuses on the way digital content must be shared between owned and earned media, even to the point of blurring the distinctions...Read More »
Social Media Usage on the Rise for SMBs
Here’s a recent report from MarketingCharts.com that paints a good picture of where small businesses are today with their usage of social media and how according to Facebook the trend is up....Read More »
Feature
-
Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
-
Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
-
Here’s a Good Solution to Your Dealer Dis-Locator
-
Here’s How to Connect Consumers to Dealers via Microsites
-
Here’s Why It’s All About Moving to New Media
Follow Us!
By PDGACO payday loans