Google, according to this blog entry, is testing Boost in several markets to a select number of small businesses. The first step is for a small business to have a Places page and from that data Google has simplified the setup and ordering process for local online search ad campaigns. Here’s the setup screen: The idea […]
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Here’s another sign that printed Yellow Pages aren’t as popular as they used to be. The Seattle city council voted 8 -1 to force Yellow Page publishers to allow homeowners to decline to receive the printed directories this coming year. One of the reasons? “O’Brien, a former Sierra Club leader, has said cutting down on […]
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I was struggling to read a QR Code on a colleagues’ business card recently (after three tries I lost interest) then saw Heidi Tolliver-Nigro’s blog “Ever Tried to Download a QR Code Reader?” today. She struck a chord, judging by the number of comments to the blog. While QR codes are novel, they won’t receive widespread acceptance […]
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Trying to develop a marketing strategy for local advertising is a difficult task today as consumers are abandoning the tried and true print mediums for online sources of information. While gaining brand presence on social sites isn’t on the top of the list of things to do (Google local-search is number 1) it’s worth experimenting with. […]
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TMP Directional Marketing’s fourth annual Local Search Usage Study came out recently and it’s loaded with good information. Here’s a good overview chart taken from the study. It’s telling us that online continues to grow year over year as the place consumers go for local business information and Local Search should continue to be a […]
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We’ve known it for sometime that the Internet has changed the way people shop for products. It’s not good enough anymore to trust in-store displays or even salespeople as the majority of consumers do research well before they get in their cars and head for a retailer. According to a recent Pew study 58% of […]
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According to their blog, here’s what Google demonstrated at yesterday’s Interactive Agency Bureau’s MIXX Conference in New York, during their keynote address entitled “Display 2015 Smart and Sexy” : The Teracent technology is really exciting for marketers who are trying to combine national display ad buys with landing pages customized by the local dealer. It sounds […]
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The Internet is a wonderful thing as it brings us new and better ways to advertise in local markets. However, two of the challenges are to stay current with the technology and the terminology. The IAB just released Targeting Local Markets: An IAB Internet Advertising Guide and at the very end they show this chart. […]
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Total advertising money spent locally is increasing in spite of the fact that traditional local advertising spending is down. During a recession local retailers think harder about every advertising dollar they spend and it’s becoming clear that they are seeing the value of online advertising according to this survey. We’ve seen this happening in the […]
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There are lots of reasons why a brand wants to have an online ad builder. Controlling the brand message all the way down to retail is the best reason. Followed closely by saving production costs. Well, now there’s a third and it’s just as important as the other two. Brand managers need a tool […]
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