A recent report by Harris Interactive documents how advertisers are relying less on print advertising and more on Internet and Digital. This just reinforces our view that great brands that...Read More »
Local Online Marketing
More Proof that Advertisers are Moving Dollars to the Internet
A recent report by Harris Interactive documents how advertisers are relying less on print advertising and more on Internet and Digital. This just reinforces our view that great brands that...Read More »
8th Annual Internet Survey Highlights (Are you Ready?)
A savvy client just forwarded me excerpts of the 2009 digital future project release highlights from the Center for the Digital Future at USC Annenberg School for Communication. http://www.digitalcenter.org/pdf/2009_Digital_Future_Project_Release_Highlights.pdf He is trying...
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Local Advertisers Find Social Network Sites
A recent study by Borrell Associates entitled Local Ads Moving to Social Networks found that 20% of the ad spend on social networks was from local advertisers. They were surprised as most of us...Read More »
Consumers more comfortable & satisfied with search
As we get more comfortable and gain confidence searching online, we enter longer search strings. More words in that little window. Trendspotting put together these observations to show how our search behavior has...Read More »
Localize your print FSI’s, and online search
This recent article on local retail advertising: “FSI’s need more localized approaches” is interesting because it reveals the true weakness of print messaging: “one message for all” in large volume give the best print...
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Search Engine Ads Need Help
It’s very easy to document that consumers are spending more time online before they go into a store to make a purchase. For durable goods it’s safe to say that 70% of consumers go online...Read More »
Where Buyer and Seller Meet on Purpose
Recent surveys show that 82% of consumers use search engines to find local information and the trend has been growing for years as other media usage goes down as you can see from...Read More »
Firefox 3.5 Has Your Location in Mind
Here’s another reason why localism is going to get better online. Firefox 3.5 was just released and it has an interesting feature called Location-Aware Browsing. Here’s how they describe it. When you come...Read More »
Take Advantage of the Increasing Interest in Coupons
Not surprisingly but online service coupons site visits are increasing at a significant rate. Here’s a link to comScores May report for the Top 50 U.S. Web Properties. In there you’ll find...Read More »
Another One Stops Using the Yellow Pages
Just a few day ago a client removed the Yellow Page functionality from its Adbuilder website for its dealers. That makes two that I know of since January. It’s not that the print yellow...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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