There are lots of reasons why a brand wants to have an online ad builder. Controlling the brand message all the way down to retail is the best reason. Followed closely by saving production costs. Well, now there’s a third and it’s just as important as the other two.
Brand managers need a tool to control digital media at retail and a good ad builder is just the answer. Take the same assets, workflow and instead of just outputting traditional media files, output and host a digital page. Now you can control your brand on a dealer’s ad banner landing page, a local Google landing page and even publish to the dealer’s own web site.
In fact, if you don’t have a way to control digital pages like this, you’ll lose control over your brand online.