Local Online Marketing

Here's an Easy Way to Add $9 Million to Your Online Search Budget

July 22, 2010
Here's an Easy Way to Add $9 Million to Your Online Search Budget

Here’s an interesting report from WebVisible documenting how much small and medium size businesses are spending on search advertising.  You can download the full report here. We...
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Times of London Charges Online Readers, Loses 90% of Visitors

July 21, 2010
Times of London Charges Online Readers, Loses 90% of Visitors

I’m picking up this story from the Guardian in England, so I won’t vouch for their numbers but even if they’re half right this should put a scare into US...
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Amazon Sells More Kindle E-books Than Hardcover Books

July 20, 2010
Amazon Sells More Kindle E-books Than Hardcover Books

Local advertising has been all about technological change these past 10 or 15 years as the Internet has become the place where consumers spend their time.   Recently we read where White Page...
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White Pages Gone, Who Cares?

July 13, 2010
White Pages Gone, Who Cares?

AT&T in Madison, Wisconsin decided to publish a Yellow Pages only directory and offered a White Pages supplement if a homeowner was interested. Only about 2% of the over 600,000  homeowners asked for the White...
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Over 50% of Offline Sales Influenced by Online Information

July 12, 2010
Over 50% of Offline Sales Influenced by Online Information

Here’s another report about how important the Internet is to selling your products through a local retailer. As a company that provides online ad builders for major brands we continually emphasis...
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Facebook Finally Shows a Little Weakness

July 9, 2010
Facebook Finally Shows a Little Weakness

Facebook added “only” 320,800 new users in June, which is way off the 7.8 million new users they added in May.  Finally, Facebook’s never ending growth is showing a little sign of weakness. Here...
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Showroom Products Speak for Themselves via Mobile and QR Barcodes

July 1, 2010
Showroom Products Speak for Themselves via Mobile and QR Barcodes

Save your money on buying in-store kiosks and build out a mobile site instead. First, let’s look at the trend of online research that leads to a retail sale. Ok,...
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JPEG and GIF Banner Ads Account for About 60% of Online Impressions

June 30, 2010
JPEG and GIF Banner Ads Account for About 60% of Online Impressions

For those of you who are running ad builders for your local retailers this study will help you focus your efforts. This doesn’t surprise us as we work...
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Building a Social Media Plan for Your Company

June 29, 2010
Building a Social Media Plan for Your Company

While we don’t think that social media is quite ready for spending a lot of time, money and effort on right now we do think it’s worth watching and even experimenting with...
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2010 Online Advertising Revenue Growth Pegged at 12.4%

June 14, 2010
2010 Online Advertising Revenue Growth Pegged at 12.4%

There has been a lot written lately about the growth of online advertising revenue and here’s another chart that adds to the storyline that the golden days of online advertising are upon...
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