The latest numbers are out on who is winning the search wars and it’s still Google.
What’s important about this month is that it is the first time that Bing has beaten Yahoo. As you can see Bing’s growth has been at the expense of Yahoo and the floundering AOL sites. Google has been strong and steady but not growing.
This battle is important for us to watch because through our ad builder we buy local search campaigns for independent dealers, Google’s 65% share gets our attention and all of our dollars. At some point in the future, when Bing reaches about 33% share, we’ll add Bing to the choices for our retailers. Right now Bing’s not worth the extra cost and confusion.