Local Online Marketing

More Proof that Advertisers are Moving Dollars to the Internet

July 23, 2009
More Proof that Advertisers are Moving Dollars to the Internet

A recent report by Harris Interactive documents how advertisers are relying less on print advertising and more on Internet and Digital. This just reinforces our view that great brands that...
Read More »

8th Annual Internet Survey Highlights (Are you Ready?)

A savvy client just forwarded me excerpts of the 2009 digital future project release highlights from the Center for the Digital Future at USC Annenberg School for Communication.  http://www.digitalcenter.org/pdf/2009_Digital_Future_Project_Release_Highlights.pdf  He is trying...
Read More »

Local Advertisers Find Social Network Sites

July 15, 2009
Local Advertisers Find Social Network Sites

A recent study by Borrell Associates entitled Local Ads Moving to Social Networks found that 20% of the ad spend on social networks was from local advertisers. They were surprised as most of us...
Read More »

Consumers more comfortable & satisfied with search

July 13, 2009
Consumers more comfortable & satisfied with search

As we get more comfortable and gain confidence searching online, we enter longer search strings.  More words in that little window.  Trendspotting put together these observations to show how our search behavior has...
Read More »

Localize your print FSI’s, and online search

This recent article on local retail advertising: “FSI’s need more localized approaches” is interesting because it reveals the true weakness of print messaging:  “one message for all” in large volume give the best print...
Read More »

Search Engine Ads Need Help

July 7, 2009
Search Engine Ads Need Help

It’s very easy to document that consumers are spending more time online before they go into a store to make a purchase.  For durable goods it’s safe to say that 70% of consumers go online...
Read More »

Where Buyer and Seller Meet on Purpose

July 2, 2009
Where Buyer and Seller Meet on Purpose

Recent surveys show that 82% of consumers use search engines to find local information and the trend has been growing for years as other media usage goes down as you can see from...
Read More »

Firefox 3.5 Has Your Location in Mind

July 1, 2009
Firefox 3.5 Has Your Location in Mind

Here’s another reason why localism is going to get better online. Firefox 3.5 was just released and it has an interesting feature called Location-Aware Browsing. Here’s how they describe it. When you come...
Read More »

Take Advantage of the Increasing Interest in Coupons

June 26, 2009
Take Advantage of the Increasing Interest in Coupons

Not surprisingly but online service coupons site visits are increasing at a significant rate. Here’s a link to comScores May report for the Top 50 U.S. Web Properties.  In there you’ll find...
Read More »

Another One Stops Using the Yellow Pages

Another One Stops Using the Yellow Pages

Just a few day ago a client removed the Yellow Page functionality from its Adbuilder website for its dealers.  That makes two that I know of since January.  It’s not that the print yellow...
Read More »



Feature