Local Online Marketing
Budget Ad Dollars Like Consumers Budget Time
As you plan your marketing budgets for 2011 it’s important to look at the trends over the past few years and here’s a good chart from eMarketer that will help you see how consumers spend their time. This report would be much better if they separated TV and video into two categories, as it’s difficult […]
Read MoreAre Your Retailers Mobile Ready? Probably Not and That's a Good Thing
Next year is supposed to be the year of mobile marketing as the number of smartphones grows dramatically. Here’s a report from Chitika that indicates most sites aren’t ready just yet and that’s something you can take advantage of. We think that the explosion of mobile devices will most directly affect the way your local […]
Read MoreLet's End the Year on a Positive Note
Now is the time of year when we evaluate the past and look toward the future. Here’s a report from Wells Fargo/Gallup that tells us our small businesses are starting to feel better about their future. And,that’s good for all of us. Since many of our retailers fall into this category and/or sell products to […]
Read MoreOnline Ad Spending Beats Newspaper Spending for First Time
We’ve seen it coming for years but 2010 will go down as the first year ever that advertisers spent more money online than on newspapers in the U.S. I think the biggest reason this didn’t happen sooner is that it’s hard to spend that much money online. Consumers have been spending more and more time […]
Read MoreRemarketing at Work Here
Local advertising is being reinvented right before our eyes, as new and exciting marketing tools become available to us on a regular basis. Here’s an example of one, remarketing to consumers who have come to your dealer’s microsite or landing page. Because you just came to this site, we put a cookie in your computer […]
Read MoreHere's What Small Retailers Think is Important for Finding New Customers
First of all, this study was done by Constant Contact, a company with a vested interest in providing email marketing to businesses large and small. That being said, it is still an interesting view of what your retailers are thinking. What’s interesting is to see how much importance small retailers are putting on all things […]
Read MoreNewspaper Advertising Not Reading Much Good News
While newspaper advertising is still an important part of local advertising, it’s not what it used to be nor is it showing any signs of recovering. Here is a chart that shows how other media are doing compared to newspaper advertising in 2010. What this means to a marketer is that you can’t forget the […]
Read MoreSearch Predicted to Work Well for Local Mobile
Local marketing continues to get better and more confusing as newspaper readership dwindles and mobile grows. What’s a marketer to do? We already know that Google local search has a tremendous ROI but what happens in the future as more consumers look for retailers from their phones? Here’s some reassuring predictions about local search and […]
Read MoreSmartphone Sales Growth Means Hyperlocal Growth
What we can do technically often times is way ahead of what consumers want or can afford. Well, as more people get smartphones, the more effective it will be to market to them based on where they are. Take a look at what is happening to smartphone sales right now. Here’s how Flurry Analytics describes […]
Read MoreHow do you target your consumers online? Here’s a recent report from Advertiser Perceptions about display advertising. What is interesting here is the growth in re-targeting, channel and geographic from 2009 to 2010. I’m guessing that the reason for the growth is that technology is getting better and marketers are warming up to the idea […]
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