Local advertising is continually changing and mobile should be a big part of your plans going forward. Most often we think mobile is powerful because we envision consumers moving around a city looking for...Read More »
Internet Trends
Mobile Works for Couch Potatoes Too
Local advertising is continually changing and mobile should be a big part of your plans going forward. Most often we think mobile is powerful because we envision consumers moving around a city looking for...Read More »
Dealers Believe in Digital Advertising, Do You?
We still get asked about what independent retailers think about digital advertising as opposed to traditional advertising. Here’s a chart from emarketer.com that helps us answer that question. The source of the survey...Read More »
Google Thinks Newspaper Ads Still Have Value
Here is an interesting tidbit from Mashable.com It seems that Google is running newspaper ads like this in Canada. The message is that Google search works better than a newspaper ad. The...Read More »
Retailers Need Help in Selling to Consumers Who are Showrooming
Showrooming is the word that describes consumers who use their smartphone, while they are in a store, to search the web for the product they are interested in and, often...Read More »
Who Using Social Media in 2012? The Fortune 100
There are some very interesting statistics in this 2012 Research on the F100′s use of social media from Burson-Marsteller. For our clients in the Fortune 100 – benchmark where you...
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Make Mobile Ads More Relevant by Making Them More Local
Here’s another study that confirms what I think is obvious. If you want a digital ad to be more relevant simply make it more localized and the best way to...Read More »
Majority of Sales will be “Web-Influenced” in 2015
Forrester Research has a new forecast out that covers all retail sales – delivering the news that 2015 will be a watershed year in retail. In 2015 more sales will be either Web...Read More »
Location, Location, Location Based Marketing
Local marketing is changing as fast as consumers are searching for local information via their smartphones. This chart is an indication of how fast location based marketing should be growing in your budget. From an...Read More »
From Ringing a Cash Register to Ringing a Smartphone
We used to talk about advertising campaigns in terms of what would “ring the cash register.” Now retailers are looking at other ways to take an order, like via mobile and...Read More »
Google Sells More Paid Clicks for Less
When we think about local advertising Google search has a lot going for it. It’s cheaper than newspaper advertising, has better targeting than direct mail and it’s faster to implement, track and...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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