We spend a lot of time on this site tracking the changes happening in local marketing which mostly revolves around documenting how consumers have moved to new media. Every once in awhile we find something that runs contrary to what other studies are indicating. Here is one such study that claims consumers prefer direct mail […]
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There is a lot to be said about the value of owned and earned media online and what drives their value is great content. Here’s a chart that appears in an article on eMarketer.com that indicates how much value marketers are putting on good content. Then they make the point about content being tied to […]
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I can’t believe it’s taken this long but we’re finally seeing advertising dollars follow consumers to the internet where print and internet ad spend will be equal in 2015. This chart appears at statista.com and they explain it thus, According to a recent forecast by ZenithOptimedia, online advertising in 2015 will overtake print advertising for the […]
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We’ve seen a lot of reports about the decline in advertising sales for newspapers, especially since 2005, but the hope has always been that some of those lost print dollars would move over to digital ad sales for newspapers. Well, this chart from a blog post at Newsosaur.com tells us that that hasn’t happened. Digital […]
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Looking back over our blogs posts through the years, we’ve been chronicling the way marketing is changing before our very eyes. This week two articles drove this home for me. The first from the NYT announced that the Audit Bureau of Circulations, or ABC as we know it, is changing its name to the Alliance […]
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Ad dollars should naturally follow consumer behavior and here’s another indication that you should be moving dollars from traditional media to the Internet. This research is from the Pew Research Center and you can read more here but the main takeaway about the internet is: Since 2008, the percentage using the internet as a main campaign news source […]
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There is more than enough research to prove that digital media works in local markets, much better than traditional media. Yet, according to this study, small and medium sized businesses still don’t use digital as much as they should. This chart comes from an article at MarketingCharts.com that further reports about SMBs; Asked which techniques […]
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Ok, this isn’t a completely fair chart as it compares Google ad revenue globally vs. newspaper and magazine print ad revenue in the U.S. only, but it’s still enlightening. This chart comes from an article at www.statista.com and they explain it this way, We have played with the numbers a little bit and found an interesting piece of […]
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As consumers move to the Internet for information there is an effect on all traditional media, and printing shipments, much like newspaper revenue are indicators of where we stand in this evolution. Here are the September numbers as reported on WhatTheyThink.com: September 2012 US commercial printing shipments were $6.97 billion, down -$232 million, or -3.2% […]
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As local advertising is moving from traditional to digital it’s abundantly clear that local dealers need help in understanding what to do and how to do it. Here’s a chart from a recent article on eMarketer.com In a few words, your dealers need help with everything digital, Many of the national brands surveyed (51.3%) used […]
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