Here’s are some interesting survey results from a recent eMarketer.com blog post. For years coupons were the exclusive property of the print world and old habits are hard to change. Now, according to this research, it...Read More »
Internet Trends
Online Coupons vs. Offline Coupons
Here’s are some interesting survey results from a recent eMarketer.com blog post. For years coupons were the exclusive property of the print world and old habits are hard to change. Now, according to this research, it...Read More »
Google Adword Campaigns by Zip Codes
If you’re responsible for a brand where your dealers have defined markets, Google Adwords has just made your life a lot better. Google Adword campaigns can now be restricted to appear in specific zip...Read More »
Shift in Ad Budgets to Earned/Owned Media
Advertising is in the middle of a huge evolution/revolution. Traditional advertising expenditures are taking a hit as marketers move to digital, this according to an article on eMarketer.com: According to a February report from...Read More »
Newspapers and the Local News
As a company that is very interested in local marketing automation, we keep an eye out for information that indicates where things are heading. We especially watch newspapers because traditionally local retailers have relied on...Read More »
Host It or…Nothing
Here is a study that asked over 300 digital marketers what they think of the information they have at their disposal to measure the effectiveness of their digital marketing efforts. Overall, this research tells us that these...Read More »
Local Digital Advertising Spending Growing in Double Digits
Local advertising spending will grow, according to local advertising research firm BIA/Kelsey, from $136.2 billion this year to $151.3 billion by the end of 2016. Most of that growth will come from local...Read More »
Social Media Spending is Growing Rapidly
Here is a graph from a recent CMO study about the predicted growth in social media spending. This is pretty impressive even before you realize that it’s difficult to spend a lot of money...Read More »
Good News for Newspaper via Paywalls?
Near the one year anniversary of The New York Times paywall implementation, The Times has announced they will continue the paywall and limit the number of free articles to 10 from the previous level of...Read More »
Integration of Big Data is a Big Deal
As we move more and more to digital channels for advertising and marketing, the more data we have and the more we see how important it is to integrate, in near real-time...Read More »
Lost Decade for Newspapers
Recently there is a lot of analysis around what is going to become known as the lost decade of newspaper revenue. Here is a helpful chart in that it separates the print from the online revenue....Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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