Here’s another in a long list of reports that demonstrates the move of ad dollars from traditional to new media. This prediction, like all others, shows ad dollars moving to the...Read More »
Dealer Sites & Carts
Media Dollars Continue to Shift from Old to New
Here’s another in a long list of reports that demonstrates the move of ad dollars from traditional to new media. This prediction, like all others, shows ad dollars moving to the...Read More »
Google vs. Bing for Search
Local search advertising is a phenomenal value for local retailers and national brands who help local retailers. Local search ad dollars hit only the most interested consumers in markets where there is a good retailer....Read More »
Local Digital Advertising to Hit Tipping Point?
According to a recent report from BIA/Kelsey local digital ad growth is to almost double by 2015, growing from $21.7 billion in 2010 to $42.5 billion in 2015. They go on to predict...Read More »
Newspapers Then and Now, Scary.
If you’re in the newspaper business, this isn’t a pretty chart. If you’re in the business of promoting your brand through local retailers, this is a very informative chart. The lesson to learn is that...Read More »
A Facebook Page is An Ad to a Small Retailer.
AT&T’s recent technology survey documents why small businesses (like your retailers) have a Facebook page. The number one reason is that retailers look upon a Facebook page as an advertising...Read More »
Social and Search Working Together.
Social media is popular, we just don’t know how important it is to the purchase process and therefore we don’t know how much time, effort and money we should be spending on social media. Here’s...Read More »
Smaller Retailers Spending More on Social Media
Here’s another indication that your small retailers increased their usage of social media in 2010 and intend to use it even more in 2011. This report is just another in a long line...Read More »
Facebook Deserves To Be Part of Your Local Media Plans
Local advertising continues to change and what may have been a farfetched media idea a few years ago, should be a part of your plans today. Look at this chart...Read More »
Auto Dealers Finally Find Their Way to Internet Advertising
emarketer.com recently published an article about auto dealers moving their advertising dollars to the Internet. They based their thesis on an interview with the head of an advertising agency that specializes...Read More »
25% of New Car Buyers Do Their Research via a Mobile Device
Local advertising continues to change at, if possible, an even faster pace than last year. We’ve read, written and heard a lot about the need for mobile sites...Read More »
Feature
-
Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
-
Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
-
Here’s a Good Solution to Your Dealer Dis-Locator
-
Here’s How to Connect Consumers to Dealers via Microsites
-
Here’s Why It’s All About Moving to New Media
Follow Us!