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Print Yellow Pages vs. Internet Yellow Pages vs. Search

April 22, 2010

Several unrelated studies have come out recently trying to determine where consumers get information before going into a store to make a purchase.  Billions of local advertising dollars are at stake as SMBs are looking for the best place to spend their precious advertising dollars and brand managers want to control their brand message locally. […]

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43% of Shoppers Switch Their Retailer of Choice after Going Online

March 28, 2010

According to a recent study from Forrester Research 43% of shoppers switch their retailer of choice after going online to research a particular product.  And, they say, 70% of all consumers go online before going into a store to shop.  This should put to rest any questions about the value of your retailers’ Internet sites […]

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97% of Shoppers Go Online Before They Shop Locally

March 16, 2010

I’ve always felt comfortable in saying to dealers that 70% of everyone who walks into their store went online first.  I’ve gotten that statistic from many different studies.  Maybe now I should up that percentage to 97% as this recent study from BIA/Kelsey shows. Here’s a quote from Kelsey, Yes, I would agree that if […]

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Printed Catalog ROI Not So Good, Digital Much, Much Better

March 15, 2010

In the good old days we ran newspaper ads and pointed to the circulation numbers and told the boss we did a great job, “Look how many people saw our ad”.  Today, thanks to digital media, we have to show a strong ROI or we won’t have a boss for long (not because he leaves […]

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Google Beats Bing by Over 6X in February

March 12, 2010

Local advertising is changing as SMBs shift dollars to digital outputs from traditional media.  One of the questions I get a lot is,  “What about Bing?”. Here’s why I tell SMBs to concentrate their limited resources on Google Local Search for now and we’ll wait and see about Bing. Google beats Bing by 6.6 times […]

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Advertisers Have to Adjust to Location-Based Services or Risk Losing Relevancy

March 10, 2010

There is an avalanche of news lately about geolocation and how when you’re on the Internet we can track approximately where you are and this changes everything for local and national advertisers. Two recent examples come from Facebook, last week they offered advertisers the opportunity to buy ads limited to certain cities.  Now, according to […]

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Facebook Offers Local Ads

March 5, 2010

Now Facebook is getting in on the local ad game according to a recent blog post.   Here’s a screen shot that shows how an ad can be targeted for a specific city. This is just another opportunity for your dealers to present themselves online in their local market.  Granted, this is only for some cities […]

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Local Online Advertising Growing at Expense of Local Traditonal Advertising

March 4, 2010

It’s still a tough market out here for local and national advertising spending but it’s clear that local online advertising is going to take dollars away from traditional advertising in the coming years.  Here’s how eMarketer sees things evolving. It looks like local traditional advertising will decline each year while local online spending will start […]

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Google Adds "Nearby" to Search Options

March 3, 2010

One of the biggest changes for the internet since we all got interested in it in 1995 or so is that it filters information for your geographic location.  While we’ve seen how Google allows advertisers to buy adwords based on the geographic location of the searcher, they now are allowing the organic search results to […]

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Homefurnishings.com Connects Consumers to Dealers Via Microsites

February 26, 2010

Homefurnishings.com is site owned by The National Home Furnishings Association.  It’s loaded with helpful information for consumers in the market for home furnishings and links consumers to local dealer microsites in a rather interesting way. Here’s how it works to protect the brand and the dealer. The idea is to have lots of shopping information […]

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