AdWords

Hitwise reported that Google is still the overwhelming leader in online search with 69%+ share (Dec 2010) with a sample of 10 million US households. But more interesting — beyond the...
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Here is an interesting report about who has a Facebook fan page by category. For  many local retailers a Facebook fan page has become their local web site...
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We get asked a lot about whether to do local search campaigns on Google or Yahoo/Bing.   The best answer is easy, use both.   But the reality is, when you have limited resources and...
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The rapid growth of smartphones makes it even more imperative that you have a strategy for local promotions that are mobile friendly. In case you missed this, Google has an...
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This is an important year for newspapers.  First, take a look at these trend lines, remember that the Internet includes online versions of newspapers. While the Internet numbers jump around quite a bit, they do...
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It’s not unusual for a pay-per-click advertising campaign to include thousands of keywords. But, the trick to making those keywords work best in your campaign is to divide them up into many...
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I think it’s time we renamed local advertising.   I don’t know what we should call it but my first thought is to call it the World Wide Local. Here’s one reason why, a Massachusetts dealer’s...
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Every year at this time we like to look back to see what the major changes were in local advertising techniques during the past year and from there project what will happen in...
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Now is the time of year when we evaluate the past and look toward the future.   Here’s a report from Wells Fargo/Gallup that tells us our small businesses are starting to feel...
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We’ve seen it coming for years but 2010 will go down as the first year ever that advertisers spent more money online than on newspapers in the U.S. I think the...
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