AdWords
Tweets About Brands are Mostly Positive
Here’s a study that was trying to measure what tweeters are saying about brands. It looks like 52% of tweets that mention a brand and then express a sentiment about that brand are positive sentiments. This is good news for marketers but so far I can’t find too much more about this study to really […]
Read MoreSpending on Internet Advertising Outpaces Television
Ok, it’s in the U.K. and not the U.S. but it is still a major milestone when Internet advertising spending exceeds television advertising spending, even if it is in another country. The Internet spend this year is at 23.5% of all advertising spending and television came in at 21.9% of marketing budgets. They expected this […]
Read MoreBing is still a small part of a big, big pie
We’re all reading a lot about Bing recently and its rapid growth rate. Of course, it’s easier to grow percentage points from a lower starting point, so it’s still a good idea to look at the bigger picture. eMarketer shows us that Bing has a long way to go to get to the share that […]
Read MoreMobile is Just Not Ready for Advertisers
Here’s a good blog entry from ClickZ about advertisers and the use of mobile advertising in the coming years. While the percentage growth looks good the actual percentage of online advertising dollars spent on mobile starts at only 2.2% in 2009. Consumers are definitely using their phones but the variation in platforms and hardware make […]
Read MoreCTR for Facebook
I was on a speaker’s panel earlier this week and the hot topic was social media. I was surprised at the number of people in a room full of mature marketing, technical and manufacturing people who had Facebook pages, just about everyone. We discussed the value of brands being on Facebook and not surprisingly the […]
Read MoreGoogle May Help Newspapers Charge for Online Content
There has been a lot written lately about how newspapers are putting up pay walls around their content so what is free today may cost you to read online in the near future. According to Nieman Journalism Lab, Google responded to an RFI from the Newspaper Association of America to build the system for collecting […]
Read MoreJGSullivan Interactive Becomes a Google AdWords Authorized Reseller
JGSullivan Interactive, Inc., a leading provider of marketing solutions for major brands, today announced that it has become a part of the Google AdWords Authorized Resellers™ program. Google AdWordsä is an online advertising program designed to help firms of all sizes effectively advertise their products and services at exactly the time their customers are […]
Read MorePier 1 ROI For Google Spending is Right Where We Expected
We’ve done a lot of work recently on ROI for Local Search and have come up with some of the best (and most honest) numbers for two different clients that I’ve ever seen in my 30 years of marketing. Well, I can’t share those numbers but I just read on Google’s Retail Blog one […]
Read MoreAs reported on Radioink.com This is a watershed report as small businesses use online more than traditional advertising for the first time ever. ———————— August 21, 2009: BIA’s Kelsey Group reports in a “Local Commerce Monitor” study that online/digital media penetration among small and medium-sized advertisers came in at 77 percent in August, up from […]
Read MoreTwitter Adds Location Sharing
Twitter just announced that as an option you can now share your location on a tweet-by-tweet basis. And, at www.twitterfall.com we can watch tweets by location. On a news front it would be interesting to watch tweets only coming from the scene of a major event. That might even trump cable news for learning about […]
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