AdWords

Borrell Associates has just released “Economics of Search Marketing” to specifically address the challenges of a scalable local online advertising model. The first important takeaway from this study is that local advertising is...
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One of the new beta services we got to see at the recent B2B Refocus Summit in Mountain View was Google Product Search. This free service takes a product data feed from a brand manufacturer or online seller...
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Knowing that the best conversions result from matching your keywords to your text ad to your landing page, advertisers should only consider adding the Google AdWords Plus Box product detail to highly targeted...
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The "Show Options" link under the Google search box is so subtle, maybe you haven't noticed it. But, many searchers have so you need to know what...
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With all of the improvements in technology, where our ability to target  into more precise and more precise physical localities, are we about to dramatically eliminate the need for national advertising or at...
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There is a new report from Telemetrics about the percentage of consumers who read a Yellow Page ad and then either call the store or visit the url listed in...
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There are some interesting statistics coming out about how the use of search engines is changing.Here’s a chart that shows that the number of words per search is increasing. So often when we look at search...
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In a tight economy, it's important to use your advertising dollars wisely. If your business is already placing paid ads online, you're headed in the right direction, but you'll get there a lot faster...
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When buying Google AdWords locally it is important to control the landing page.