Marketing directors who are in the trenches every day realize that big shifts in consumer behavior continue to reshape the marketing landscape, but it sometimes hits us harder when we reflect on how it...Read More »
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2012 Will be a Watershed Year
Marketing directors who are in the trenches every day realize that big shifts in consumer behavior continue to reshape the marketing landscape, but it sometimes hits us harder when we reflect on how it...Read More »
Internet or Newspaper? Search or Social? What Works Best for Local?
Pew Internet just released a study about how consumers get information about local businesses. Here is part of a chart from that study that compares Internet to...Read More »
Amazon’s Price Check App Changes Everything, Again
Amazon’s new Price Check app really changes the playing field for local retailers and therefore your brand marketing. The idea is that a consumer in a store, using their smartphone, scans the bar...Read More »
Twitter Ads Out Of Reach For Most SMBs
Just to make things a little more confusing for those of us who are deeply involved with retail advertising, Twitter is selling ads and, as you can see from this screen shot,...Read More »
Newspaper Ad Sales Way, Way Down, Again
Here’s the first look at projected newspaper ad sales for 2011 from the blog, Reflections of a Newsosaur. I can’t find any good news here for newspapers. Even saying the year is over...Read More »
Consumers Prefer Postal Mail?
Here is a new study about email vs postal mail, according to a study released in December 2011 by Epsilon Targeting. Data from the “2011 Channel Preference Study”. The point of the survey is that postal mail is...Read More »
Google Catalogs Return As Brand App Catalogs
Some ideas are ahead of their time. Like the Google Catalogs idea that disappeared in 2009 and has now reappeared as an app for Android and iPad. Here is a link to Google’s...Read More »
Tablet Computer Usage Should Change Everything, Again
I don’t think we have ever seen anything like the growth predicted in the usage of tablet computers. Only 5.8% of internet users used a tablet computer in 2010, by 2014 the percentage...Read More »
Magazine Ad Spend Declines
Here’s another indication of the effect digital advertising is having on traditional media advertising spend. Things were looking less bad throughout most of 2010 for magazines compared to the horrible declines of 2009, but at the...Read More »
Fixed Internet vs. Mobile Internet vs. Newspaper for Shopping.
In a recent report from comScore we see that the Fixed Internet is an overall preference over newspapers when it comes to methods used by females to do price comparisons. This is...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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