Here’s another sign that printed Yellow Pages aren’t as popular as they used to be. The Seattle city council voted 8 -1 to force Yellow Page publishers to allow homeowners to decline to receive the printed directories this coming year.
One of the reasons?
“O’Brien, a former Sierra Club leader, has said cutting down on unwanted yellow-pages deliveries will help the environment. The city estimates nearly 2 million yellow-pages phone books are dropped off for recycling in Seattle every year, costing about $350,000.”
If your ad builder or co-op program isn’t helping your retailers produce digital outputs for the so-called new media, it’s definitely time to do so. If you are doing it, it’s time to get better at it.