It’s very easy to document that consumers are spending more time online before they go into a store to make a purchase. For durable goods it’s safe to say that 70% of consumers go online...Read More »
Ad Builder
Search Engine Ads Need Help
It’s very easy to document that consumers are spending more time online before they go into a store to make a purchase. For durable goods it’s safe to say that 70% of consumers go online...Read More »
Go Green, Go Online
I received a robo-call today from Best Buy. It stated that in order to use less paper and increase security that “The Reward Zone program is making some changes” beginning in October. From the Reward Zone...Read More »
Take Advantage of the Increasing Interest in Coupons
Not surprisingly but online service coupons site visits are increasing at a significant rate. Here’s a link to comScores May report for the Top 50 U.S. Web Properties. In there you’ll find...Read More »
Another One Stops Using the Yellow Pages
Just a few day ago a client removed the Yellow Page functionality from its Adbuilder website for its dealers. That makes two that I know of since January. It’s not that the print yellow...Read More »
Yahoo's New Ad Builder Still Leaves the Landing Page in Limbo
Yahoo recently announced their new online ad builder for SMBs. They’re trying to make it easy for more SMBs to spend money online in their local market with Yahoo....
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How Much to Manage Your Retailers' Local Online Ad Campaigns?
Borrell Associates recently did a study on Local Search an developed this chart which shows the percentage of the advertising spend that goes to overhead and how much goes into...Read More »
It's not the recession, local advertising is really changing.
As a former advertising agency person I understand how recessions really have an impact on an advertising business as advertising budgets dry up no matter how much we argued that a...Read More »
What will retailers do with all that extra money?
I don’t have to stare at the media spending reports too long before a striking conclusion hits me. Traditional (i.e expensive) media down; online media (not expensive) up. What will retailers...Read More »
AdBuilder RFPs Aren't Demanding an Internet Component
I’ve seen quite a few Request for Proposal for AdBuilders lately which is a good sign in these economic times. Advertising must go on and taking costs out of the process with...Read More »
That Elusive Dealer Decision
It’s one of the hardest things to get. Manufacturers create strategies to generate it. Software and services are designed to elicit it. Anyone in channel management lives and dies by it. What is it? It’s a...
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Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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