Total advertising money spent locally is increasing in spite of the fact that traditional local advertising spending is down. During a recession local retailers think harder about every advertising dollar they...Read More »
Ad Builder
Local Advertising Spending Up on Strength of Online Spending
Total advertising money spent locally is increasing in spite of the fact that traditional local advertising spending is down. During a recession local retailers think harder about every advertising dollar they...Read More »
Now Our Ad Builder Is All About Moving To New Media at Retail
There are lots of reasons why a brand wants to have an online ad builder. Controlling the brand message all the way down to retail is the...Read More »
Bing Overtakes Yahoo as Google Continues to Dominate
The latest numbers are out on who is winning the search wars and it’s still Google. What’s important about this month is that it is the first time that Bing has beaten...Read More »
Cross-channel Marketing Critical and Difficult…Unless
We’ve seen survey reports that show 80% of web users use at least two channels to evaluate a product purchase decision. And, nearly 90% of marketers according to a survey by Alterian say that it’s...Read More »
Local Online Ad Spend to Grow 18% in 2011
According to a recent report from Borrell Associates, overall ad spending in 2011 will grow by less than 5% but local online ad spending will grow by 18% in 2011. They...Read More »
What Works Best to Reach Local Audiences? Local Websites!
Here are the results from a study by Harris Interactive that asked marketers what works best in reaching local markets. These results are right in line with what our clients...Read More »
15% Of Ad Budget Should Be Online, At A Minimum.
Here’s a good benchmark for setting your advertising budget as it relates to online spending. Well said.
Here’s a study from CrossView that indicates that consumers prefer to get retailer promotion information from an e-mail and surprisingly web site, newspaper and social media are way down the list. I think...Read More »
Here's an Easy Way to Add $9 Million to Your Online Search Budget
Here’s an interesting report from WebVisible documenting how much small and medium size businesses are spending on search advertising. You can download the full report here. We...Read More »
Times of London Charges Online Readers, Loses 90% of Visitors
I’m picking up this story from the Guardian in England, so I won’t vouch for their numbers but even if they’re half right this should put a scare into US...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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