Just when you think you’ve modified your advertising and marketing strategy to adjust for all of the changes in technology and consumer behavior, something else comes along that could change everything,...Read More »
Just when you think you’ve modified your advertising and marketing strategy to adjust for all of the changes in technology and consumer behavior, something else comes along that could change everything,...
There is a lot of interest recently in whether or not advertisers will flock to Facebook in the coming years to make them worth their current market valuation. BIA/Kelsey thinks that advertisers...
Target marketing used to mean sending a direct mail postcard to households of a certain income level that were close to one of your best retailers. We’ve come a long way since then. Now,...
The Internet has made and continues to make a big difference in the way consumers research and buy products. It’s always difficult to explain the magnitude of what is happening, especially on...
Local marketing in the digital age is constantly changing for the better and simultaneously getting more confusing. What you thought was true yesterday may not be true today. As a...
Local advertising is changing from traditional media to digital, from offline to online. Well here is an interesting chart from BIA/Kelsey that shows a dramatic shift within the dramatic shift to online. The number...
I think most of us are way past the loss of value of the printed Yellow Pages, as many of our clients don’t even co-op them anymore. Consumers have simply moved online to find out...
Social media should be a big part of your retail advertising strategy. When used in conjunction with your local retailers, it’s free and effective, that’s as good as it gets. Providing tools in your marcom portal...
Winning the last three feet at retail has always been a difficult challenge for marketers. Things maybe getting more exciting according to this report from BabyCenter. This shows some dramatic growth from last...
Things are already bad enough at your local newspaper’s office with subscriptions continuing to fall and the print ad revenue falling right along with it. Now from a blog post at Newsosaur,...
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