Just when you think you’ve modified your advertising and marketing strategy to adjust for all of the changes in technology and consumer behavior, something else comes along that could change everything,...Read More »
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Dish Network’s Auto Hop Erases Commercials and Ad Revenue
Just when you think you’ve modified your advertising and marketing strategy to adjust for all of the changes in technology and consumer behavior, something else comes along that could change everything,...Read More »
Let Your Dealers Help You Go Local Social
There is a lot of interest recently in whether or not advertisers will flock to Facebook in the coming years to make them worth their current market valuation. BIA/Kelsey thinks that advertisers...Read More »
Mobile Search is Like Mind Reading
Target marketing used to mean sending a direct mail postcard to households of a certain income level that were close to one of your best retailers. We’ve come a long way since then. Now,...Read More »
The Internet Makes Local Marketing Much More Challenging
The Internet has made and continues to make a big difference in the way consumers research and buy products. It’s always difficult to explain the magnitude of what is happening, especially on...Read More »
Tablet Computers Aren’t As Mobile As You May Think
Local marketing in the digital age is constantly changing for the better and simultaneously getting more confusing. What you thought was true yesterday may not be true today. As a...Read More »
Mobile Search is the New Google
Local advertising is changing from traditional media to digital, from offline to online. Well here is an interesting chart from BIA/Kelsey that shows a dramatic shift within the dramatic shift to online. The number...Read More »
Printed Yellow Pages are Green?
I think most of us are way past the loss of value of the printed Yellow Pages, as many of our clients don’t even co-op them anymore. Consumers have simply moved online to find out...Read More »
Google + Going -
Social media should be a big part of your retail advertising strategy. When used in conjunction with your local retailers, it’s free and effective, that’s as good as it gets. Providing tools in your marcom portal...Read More »
Mom’s and Mobile Go Hand in Hand
Winning the last three feet at retail has always been a difficult challenge for marketers. Things maybe getting more exciting according to this report from BabyCenter. This shows some dramatic growth from last...Read More »
Newspapers Not Keeping Pace with Digital Revenue
Things are already bad enough at your local newspaper’s office with subscriptions continuing to fall and the print ad revenue falling right along with it. Now from a blog post at Newsosaur,...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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