Marketing Sherpa recently released a survey about why consumers friend or follow companies on social sites. The good news is that the most popular reason is the same as it is for why...Read More »
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Why Consumers Want to Be Your Friend
Marketing Sherpa recently released a survey about why consumers friend or follow companies on social sites. The good news is that the most popular reason is the same as it is for why...Read More »
77% of Consumers Don't Want to Pay to Read Newspapers Online, Duh.
If you’re involved in advertising at a local level you have to be interested in what is happening to newspapers as subscription and advertising revenues are declining. It’s...Read More »
Online Video Watching Continues to Rise
According to a new report from comScore almost 31 billion videos were viewed in November of 2009 and Google properties far outdistanced everyone. Some other key points from the study are: The takeaway for...Read More »
All Advertising is Local as Push2TV Adds to Location Based Advertising
At this year’s CES, Intel introduced WiDi (Wireless Display Interface) and Netgear launched their receiver called Push2TV. Here’s Netgear’s diagram that explains how if your computer has WiDi, you...Read More »
Dealer Microsites Become Local Advertising Network for Brand Managers
As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep pace and deliver local information to consumers...Read More »
Dealer Locators Put Consumers in a Circle of Confusion
Mobile, GPS Twitter, Google Local Adwords and more have the World Wide Web morphing into the Local Narrow Web where consumers are looking online for friends, movies, dinner, products and services...Read More »
Ad Builders Add Digital Outputs to Reach More Consumers Online
We’ve been building ad builders for major brand companies since 1997 and we’re now finally seeing RFPs that are asking for the ad builders to do more than just build...Read More »
Brands Are Getting Better at Connecting Customers to Local Dealer Info Online
We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently. We deal with great brand name companies that sell products...Read More »
You Don't Need Mobile to Have Geo-Targeting
As mobile devices improve there are a lot of articles being written about how powerful geo-targeting is going to be and it’s time to get involved. As blog posts go, here is a...Read More »
Consumers Don't Mind Targeted Ads, Because They're Searching
I just read and interesting blog post by Zachary Rodgers at ClickZ. It’s all about Google’s introduction of Ad Preferences several months ago where a consumer could fine-tune the ads they see...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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