jsullivan

Web Site: http://jgsullivan.com


Where Buyer and Seller Meet on Purpose

July 2, 2009
Where Buyer and Seller Meet on Purpose

Recent surveys show that 82% of consumers use search engines to find local information and the trend has been growing for years as other media usage goes down as you can see from...
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Firefox 3.5 Has Your Location in Mind

July 1, 2009
Firefox 3.5 Has Your Location in Mind

Here’s another reason why localism is going to get better online. Firefox 3.5 was just released and it has an interesting feature called Location-Aware Browsing. Here’s how they describe it. When you come...
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Your Landing Page Should Have One Clear Call To Action

June 30, 2009

The straighter you make the path from your PPC ads to your desired customer action, the more likely your customers will not wander off that path.

Go Green, Go Online

June 29, 2009
Go Green, Go Online

I received a robo-call today from Best Buy. It stated that in order to use less paper and increase security that “The Reward Zone program is making some changes” beginning in October.  From the Reward Zone...
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Take Advantage of the Increasing Interest in Coupons

June 26, 2009
Take Advantage of the Increasing Interest in Coupons

Not surprisingly but online service coupons site visits are increasing at a significant rate. Here’s a link to comScores May report for the Top 50 U.S. Web Properties.  In there you’ll find...
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5 Way to Get Started with Social Media without Getting Hurt

June 25, 2009
5 Way to Get Started with Social Media without Getting Hurt

Quick tips to get started in social media marketing.

Yahoo's New Ad Builder Still Leaves the Landing Page in Limbo

June 23, 2009

Yahoo recently announced their new online ad builder for SMBs. They’re trying to make it easy for more SMBs to spend money online in their local market with Yahoo....
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How Much to Manage Your Retailers' Local Online Ad Campaigns?

June 22, 2009
How Much to Manage Your Retailers' Local Online Ad Campaigns?

Borrell Associates recently did a study on Local Search an developed this chart which shows the percentage of the advertising spend that goes to overhead and how much goes into...
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It's not the recession, local advertising is really changing.

June 19, 2009
It's not the recession, local advertising is really changing.

As a former advertising agency person I understand how recessions really have an impact on an advertising business as advertising budgets dry up no matter how much we argued that a...
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JGSullivan participates in Chicago Cares Serve-a-thon 2009

June 15, 2009
JGSullivan participates in Chicago Cares Serve-a-thon 2009

On Saturday, 11 people from JGSullivan participated in Chicago Cares 2009, the 16th year of the event, which is Chicago’s largest day of service. After our team checked in and participated in the...
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