The Wall Street Journal is about to launch a New York City Metro section to fill a need for local news and pull advertising dollars away from other NYC papers. As the New York...
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Social Network Sites Continue to Grow Dramatically
According to a recent report from comScore, social network sites continued to grow in 2009. Other findings from the report give marketers even more reason to consider social sites for local advertising. With...Read More »
Women Prefer Ads Over Subscription for Social Network Sites
Here’s a study from Shes Connected that relates to online newspapers and local advertising. They asked women how comfortable they would be with different ways for social networking sites to make...Read More »
Mobile Coupons Still Not Ready for Prime Time
According to a recent Harris Interactive study reported by eMarketer, consumers attitudes about mobile coupons are still tepid, even though the projections are for rapid growth in the next few years. I...Read More »
Why Did I Get This Ad?
In this blog we talk a lot about localization. Technology allows us to know where a consumer is geographically when they’re reading an online ad and, much like your local newspaper, we can feed...Read More »
iPad, Kindle and Other E-readers Not the Answer for Newspapers
Anyone concerned about advertising on a local level is interested in the survival of newspapers. Will the print edition go away? Will they go completely online? How do we best...Read More »
It Should be Called the "World Wide Local" as Even Your Tweets are Geocoded
One of the biggest changes in the World Wide Web that I’ve seen since 1995 is that it has become so much more local. As it...Read More »
Solution to Dealer Dis-locators
As the Internet matures brand managers are starting to understand the need to connect consumers from their brand site to their local dealer to complete the sale. And, most often the first step should be to...Read More »
Newspaper Ads Vs. Online Ads for Bargain Hunters
Here’s a new report from Harris Interactive that tells us where consumers look for ads when they’re bargain hunting. Overall, newspapers and magazine advertisements are the favorites with online advertisements coming in...Read More »
The New York Times Announces its Online Fee Strategy for 2011
A recent article in The New York Times explains how they are going to begin charging for consumers to have access to their online edition in 2011. They didn’t...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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