It’s just another sign of the times. The good news is that while they have stopped printing, the Encyclopedia of Britannica is still available online and they even have phone apps to access their digital...Read More »
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Encyclopedia of Britannica Stops Printing
It’s just another sign of the times. The good news is that while they have stopped printing, the Encyclopedia of Britannica is still available online and they even have phone apps to access their digital...Read More »
Mobile Search Needs a Mobile Local Landing Page
According to a report from eMarketer, marketers plan on spending more of their budgets on video and mobile in the coming year. Almost half (49%) of US marketers surveyed by ValueClick planned to...Read More »
Newspaper Ad Revenue in Q1?
There are some inklings in the newspaper business that Q1 2012 ad revenue for some newspapers may increase over Q1 2011. I get this information from the Reflections of a Newsosaur blog where he also...Read More »
Grow and Control
I always enjoy reading reports about the future of local online advertising and how much it’s predicted to grow into the future. Here’s a real bonus in that it’s a single chart from eMarketer.com that compares the...Read More »
Don’t Wait, It’s Free!
Consumers shop much differently today than they did even three years ago and here is a chart that demonstrates the changing use of mobile phones in the shopping process. Some brands are paying attention to this...Read More »
Paywalls are Going Up at Gannett. How Does That Help?
What an advertising world we live in. Twitter and Facebook are awash in consumers spreading the word about local news, sports, products and themselves for free. Printed newspapers are consistently...Read More »
Today Brand Data Syndicates without Media Costs
There’s been a lot written lately about the move of advertising dollars to digital and the effect it is having on the industry. The Society of Digital Agencies recently released a new study...Read More »
The Message is the Message
As much as the Internet has changed advertising and marketing these last 15 years or so, sooner or later the technology had to become a commodity and the message, not the medium, had to move...Read More »
Is Pinterest Worth Pinning Your Hopes On?
Everybody wants to know what the next big thing online is going to be. Not so much so they can invest in the company but rather so they can be way cool. So,...Read More »
In-Store Shopping with a Mobile Device Leaves Salespeople on the Shelf
Here’s nother in a long list of recent research that is showing how smartphone users are changing the way consumers shop while they are in a store. This one...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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