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	<title>Comments on: Co-op&#8217;s Digital Opportunity</title>
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		<title>By: Dealers Are Going Digital Without Much Help From Brands &#124; Local marketing solutions for national brands</title>
		<link>http://www.jgsullivan.com/2012/10/22/co-ops-digital-opportunity/#comment-571</link>
		<dc:creator>Dealers Are Going Digital Without Much Help From Brands &#124; Local marketing solutions for national brands</dc:creator>
		<pubDate>Fri, 26 Oct 2012 13:50:09 +0000</pubDate>
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		<description><![CDATA[[...] Yet with all of the marketing studies like this and those showing consumers spending more time with digital media, brands aren&#8217;t helping their retailers move to digital marketing.  The best example of that is how some brands today don&#8217;t even allow for local digital advertising to be part of their co-op program.   Read more about that issue here. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Yet with all of the marketing studies like this and those showing consumers spending more time with digital media, brands aren&#8217;t helping their retailers move to digital marketing.  The best example of that is how some brands today don&#8217;t even allow for local digital advertising to be part of their co-op program.   Read more about that issue here. [...]</p>
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