Here is an interesting tidbit from Mashable.com It seems that Google is running newspaper ads like this in Canada.
The message is that Google search works better than a newspaper ad. The irony is clear.
The takeaway is that as much as we write about how local advertising is moving toward digital, the move won’t be complete for many years to come. And, as long as there are printed newspapers, there will be value for local retailers to use those pages to reach consumers. Even though most often the printed message will be to go to the Internet to learn more.
Your online ad builder and marketing digital asset management system needs to address both print and digital if you want to give your dealers the best opportunity to be effective. The need for digital advertising has been proven many times over, as for the need for newspaper advertising, I trust Google.