There are some very interesting statistics in this 2012 Research on the F100′s use of social media from Burson-Marsteller. For our clients in the Fortune 100 – benchmark where you are compared to your peers. For those aspiring to the F100, note how quickly usage has grown across and within specific platforms.
What is conspicuously absent in this review is how these F100 companies are helping their reseller channel partners to understand and leverage these powerful tools. Large enterprises like these are uniquely able to use their resources to help their channel partners use branded content and promotions to reach consumers where they buy: locally.