When we think about local advertising Google search has a lot going for it. It’s cheaper than newspaper advertising, has better targeting than direct mail and it’s faster to implement, track and adjust than a radio spot. Now we learn that the cost per click, year over year is going down, not up. What’s not to like?
Here’s a quote from an article on internetretailer.com
Google Inc.’s paid clicks during the first quarter ended June 30 increased 42% compared with the same period last year, the search giant reported today. Paid clicks also increased 1% in the second quarter compared with the first quarter of 2012.
The average cost per click, meanwhile, decreased approximately 16% in the second quarter compared with 2012’s Q2. The average cost per click increased 1% from the first quarter of 2012.
If you’re involved with co-op advertising or promoting your brand in local markets you have to have a strategy for local digital advertising and Google search has to be a part of it.
The best way to execute Google local is to have it as a part of your ad builder or local marketing portal. In our system dealers are able to customize online templates that are already loaded with your brand content. We place the buy so you control the bid price so as to not compete with your national buy, and our ad builder system hosts and maintains the landing page, so you can track the results.
It all adds up to a cheaper, better and faster way to do local advertising. What’s not to like?