Reading all of the dismal ad sales numbers for newspapers, watching as print sales numbers tumble and now even television ad revenue is being challenged by viewers going online, we need to continually rethink the way we advertise locally.
Google local adword campaigns have always made sense because your ad dollars are directed to consumers searching for your product category in markets where you have a local retailer who can close the sale. No waste.
Several months ago Google announced in a blog entry that they now target adword buys by zip codes.
You can take advantage of this functionality in our ad builder and marketing portal, the system is setup to automatically restrict the dealer’s adword campaign to only appear in the zip codes where he’s authorized to sell or where it makes sense to sell.
Our templated system for building corresponding landing pages allows the dealer to add his local information and promotion to brand friendly images and descriptions. We host the landing page, so you’re in position to track everything that happens with each campaign. This also means that your message is brand compliant without having to be constantly checking landing pages or websites.
This is truly a cheaper, better and faster way to automate your local adverting efforts within the boundaries that make sense for you and your retailers.