Social media is still a work in progress and most marketers responsible for retail advertising are taking a wait and see attitude. Here is a chart from eMarketer.com that demonstrates how popular social is with moms.
That moms are big-time social network users is demonstrated in study after study. eMarketer’s latest forecast shows that this year nearly 28 million moms will use social networks, representing a whopping 82% of mom internet users who have children under 18 in the household.
Most marketers accept the popularity of social but the question quickly is, “Have you ever clicked on an ad?”
While I agree that for most brands it’s not time to be buying geo-targeted ads on Facebook, I do think it’s worth the effort for many brands to enlist the power of local retailers and give them the content and the tools to load your brand friendly content on their Facebook pages.
Consumers may not be clicking on ads but they are certainly on Facebook for a variety of other reasons. And, your local retailers are there too and could use some content and ideas to make their pages more interesting.
Best of all, this exposure is free of publication charges.