Don’t Wait, It’s Free!

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Consumers shop much differently today than they did even three years ago and here is a chart that demonstrates the changing use of mobile phones in the shopping process.

Some brands are paying attention to this change in behavior and are offering a mobile friendly brand site and  mobile apps to enhance the shopping process for consumers.  Where almost all brands fail however,  is in helping their independent retailers address the mobile shopper.

It’s easy and inexpensive to solve this problem.  Offer a customizable mobile microsite builder in your ad builder or  in your online portal for retailers.  Let the retailer customize the site for his market and add his promotions.  Host the site for the retailer.  Connect it to your dealer locator.  Optimize it for search.  Track everything that happens and report it back to the retailer in a dashboard.  And, improve the site constantly based on this feedback.

Encourage retailers to use it by making it a part of your co-op program.

Wait! It’s free. No need to co-op it.  No need to wait.

 

 

 

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