Everybody wants to know what the next big thing online is going to be. Not so much so they can invest in the company but rather so they can be way cool. So, while most of you have already heard about Pinterest.com, I just want to go on record to say that this could really be something of value, some day.
The basic idea for Pinterest is to pin what interests you to their electronic bulletin board and share your interest with others. And, see what your friends have seen, that may be of interest to you.
With 4.9 million monthly visitors right now and “products” being one of the subcategories to browse, this may be something as a brand manager you may want to keep your eye on.
In the New York Post I read this quote,
“Pinterest’s monetization strategy isn’t in the oven and it’s not even off the baking table,” said Jeremy Levine, a board member of Pinterest and a venture capitalist at Bessemer Venture Partners. “We have one hundred ideas but no execution as of yet.”
Like most of these sites, get the eyeballs first and the monetization will follow, they hope.
From a local marketing/advertising perspective it can change the landscape by becoming another free media outlet if they can segment consumers by geography. That can happen with simple geo-coding or by allowing retailers to create a sizable local following.
We’ll keep an eye on them.