Some ideas are ahead of their time. Like the Google Catalogs idea that disappeared in 2009 and has now reappeared as an app for Android and iPad.
Here is a link to Google’s video about Google Catalogs and this copy from their blog,
“Google Catalogs features more than 125 brands you know and love like Nordstrom, Williams-Sonoma, Nike and Sephora. The app currently has over 400 digital catalog issues to browse across categories such as mens & women’s apparel, jewelry, gifts, gourmet, toys, kids, gadgets, sports & athletics and outdoor adventure.”
The idea of reading a catalog on a computer screen just didn’t make it. Now that you can curl up on the sofa with a tablet computer and browse a catalog, that sounds more appealing.
Imagine local retailers being able to add local prices and promotions to your brand app catalog. So consumers will be able to see content from the brand with the added advantage of seeing a local dealer’s price and additional promotional offers. It’s a lot like the old days when your retailers handed out brochures you provide for them, except much, much better.
Retail advertising is just getting better and better.