According to comScore, Facebook ranked as the top display advertising publisher in the first quarter of 2011, serving up nearly 1/3 of all display ads in the US.
Google still leads the way in text advertising and many brands are not yet even helping their dealers place co-branded ads on Google. With Facebook ads the learning curve for online advertising gets even steeper for SMBs. As brand managers consider how to help their dealers allocate co-op funds, Google and Facebook need to be part of the recommendation. Even better, they should be build into the brands’ ad builder so more dealers take advantage of these proven advertising channels.