Facebook’s New Send Button Can Replace Email to a Friend

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Last week Facebook’s new Send button launched on about 50 major websites including People, Orbits, WSJ, Huffington Post and 800-Flowers.

Similar to the Like button, it lets your customers share your content.

But instead of posting your page to their own Facebook page, your site visitors can share your content via a private Facebook message or send it to non-Facebook email addresses.

A husband can privately send a John Deere tractor sale announcement, from his local dealer’s website, to his wife, as a hint for a gift rather than posting it to his public Facebook page  where his friends could ridicule him for still having a 30-year-old push mower.

According to Mashable, “Send counts toward the total number of Likes a page has. The Like total is now calculated by adding the number of Likes, shares, comments and inbox messages containing a URL.”

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