Another challenge for brand managers is coming to the forefront very quickly and it’s the plethora of tablet computers that are hitting the market. It’s not enough to worry about how consumers get your product information on desktop computers and smartphones, now you have to be thinking about tablet computers, too.
Here’s an interesting study about why consumers are interested in the most popular tablet, the iPad.
Shopping gets mentioned by 41% of the respondents as one of the reasons they’re interested in buying an iPad. In 2012 it is predicted that there will be over 40 million tablets in use in the U.S., up from 9.7 million in 2010.
So, this new device is coming on fast and simply because of its portability it will have an effect at retail. Imagine consumers standing in front of your product on a retailer’s floor relying on their tablet computer to get information about your product, instead of reading a point-of-sale piece. Or, more likely even sooner, the retail salesperson having a tablet computer to show a demo of how your product works.
All of this relates to local advertising and how it is changing…fast.
We can’t be thinking newspaper ads are how we partner with our retailers to talk with consumers, there is a digital aspect to this that is becoming more important every day.
The good news is that the technology to make all of this work is here, today.