Media Dollars Continue to Shift from Old to New

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Here’s another in a long list of reports that demonstrates the move of ad dollars from traditional to new media.

This prediction, like all others, shows ad dollars moving to the internet in the next few years.  Over a 10% growth in internet spending by 2015.

And, it also shows that most of the dollars are being shifted from the old print standbys;  newspapers, magazines and directories (yellow pages).

Of interest, it shows nominal growth in everything else.

Our story remains consistent.  If you’re a brand marketing expert, working with local dealers to help them promote themselves and your brand, you need to keep the old media in play, as you add the new to your arsenal.

Now you have to help your dealers with local search, banner ads, landing pages, e-promo pages, microsites, social and mobile –  to name just a few of the new and better techniques needed to reach consumers today.

The good news is that the new mediums are cheaper, better and faster than the old.

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