Forrester estimates that by 2014, the web will be influencing $1.4 trillion worth of in-store sales, and accounting for 53% of total retail sales.
There is no denying that e-commerce will continue to grow, but this new group of shoppers that retailers need to be focusing on are using mobile technology and the web to research products online before making an in-store purchase. $1.4 trillion should emphasize to brands and retailers the need to have great local content online and be part of important industry websites where shoppers are beginning their local buying process.