TMP Directional Marketing’s fourth annual Local Search Usage Study came out recently and it’s loaded with good information.
Here’s a good overview chart taken from the study.
It’s telling us that online continues to grow year over year as the place consumers go for local business information and Local Search should continue to be a major component of your online strategy.
I’m still amazed at the strength of the Internet Yellow Page sites as I find them to be confusing and difficult to work with. However, making sure your retailers are listed in these IYPs is worth the effort.
Print is still relevant but certainly not the player it once was and now should be where co-op dollars come from to fund the continued growth of online.