What Works Best to Reach Local Audiences? Local Websites!

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Here are the results from  a study by Harris Interactive that asked marketers what works best in reaching local markets.

local-sites-work

These results are right in line with what our clients are asking for in the ad builders we build for them.  More than ever brand managers want digital outputs in addition to the more traditional newspaper ads and brochures that are already being generated online by their dealers.

The reason is simple.  More consumers are spending more time online than ever before and certainly when searching for a product, it’s the number one place consumers go first.

When you combine the brand message with local promotions, local prices and the extra services that are offered by a local retailer, you have everything a consumer needs to make a purchase decision.

Exposing a co-branded dealer microsite in your dealer locator results page (instead of sending an interested consumer to the dealer’s site loaded with competitive information), as a landing page for a banner ad campaign or use it for a landing page in a local Google search campaign.  It makes a lot of sense according to this study.

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