Local advertising has been all about technological change these past 10 or 15 years as the Internet has become the place where consumers spend their time. Recently we read where White Page phone directories are becoming a thing of the past and yesterday we saw where Amazon sells more e-books than hardcover books.
In the past three months Amazon claims to have sold 143 e-books for every 100 hardcover books during the same time period. In the past four weeks the ratio was even greater at 180 e-books to every 100 hardcovers.
What all this means to those of us looking for better ways to advertise to potential customers locally is that we have to adapt to technology and provide our retailers with the tools they need to play in the digital arena. Yesterday’s online ad builder that helps produce print materials is still relevant, just not as relevant. It’s time to add microsites, banner ads, local search campaigns, fan pages and more to the mix.
Here’s a great quote,
Enough said.