Over 50% of Offline Sales Influenced by Online Information

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Here’s another report about how important the Internet is to selling your products through a local retailer.

email-to-store

As a company that provides online ad builders for major brands we continually emphasis the need to expand from allowing local retailers to build and place traditional media to include digital and this study helps to make our point.

For our brands the key to digital output is allowing the retailer to customize a digital template that will act as a landing page for banner ads, email efforts, dealer locator results pages and local search to name a few.  So many brands think providing dealers with banner ads or co-oping  Google local search is all they need to do.  The reality is that to control your brand message and to track and improve constantly means you have to control the landing page with input from the local retailer.

Once you have digital output figured out for landing pages, then everything else will fall into place and you’ll be ready for whatever comes next.

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