Here’s a new report from Harris Interactive that tells us where consumers look for ads when they’re bargain hunting.
Overall, newspapers and magazine advertisements are the favorites with online advertisements coming in second.
When you look at age preference from 18 to 44 then online wins the contest with newspapers and magazine advertisements coming in second. The study also shows online advertisements are more popular with college graduates over newspapers and magazines.
The real takeaway from this report is that you can’t keep online out of your media plans anymore and you have to help your independent dealers get into the game.
Many brand managers get it and we’re seeing more and more demand for things like local Google Adwords or banner ads builders in RFPs for ad builders.
And, that’s good for customers and dealers.