If you’ve ever been to Japan you would realize that mobile couponing can become very popular, as it’s been there for years. As our phones are getting bigger and better screens, it’s now predicted that mobile couponing will explode in the U.S. in the next four years.
The Yankee Group who did this research predict that what is $5 million in transactions this year, will grow to $2.37 billion in 2013. That’s a lot of merchandise being sold.
They warn that there are a few technical hurdles to overcome, which will happen, and they feel that consumers are ready for saving money and already understand the basics, so watch out for a big explosion.
From a brand perspective this will save money on printing, distribution and obsolescence. It will allow us to change out promotions at a moment’s notice and track downloads and redemptions. All good things.
To see an example click here.